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Social Media: It's not Just a Tool for Marketing. HR Can Leverage the Power of Social Communities

Social Media: It's not Just a Tool for Marketing. HR Can Leverage the Power of Social Communities
September 12, 2012 at 1:30 - 2:30 PM ET
Kim Brechin, Founder(Look-Solutions Consulting)

Social media
today isn’t just for the marketing team! It doesn’t just consist of browsing the newsfeed on Facebook or Tweeting a funny picture via Twitter. Social media should be a part of every company’s day-to-day operations. What’s more, it must be integrated into a company’s human resources department as a primary engagement tool for establishing an employee community and build the external culture surrounding your social outlets. It is much more than the marketing team talking to the market or the IT team making rules about internal usage. It's about bringing together all the facets of a business to create a Social Enterprise.

The key to social media is understanding its capacity to be a double-edged sword; use it properly and watch your organization grow. But poorly manage your online presence, and you could drive your company into the ground.

In this webinar we will:
- review social media 101 (types of social media)
- discuss examples of organizations who exhibit best and worst practices in this area and the resulting impacts
- discuss using social media for Talent aquistion
- discuss social media as a internal communication tool
- discuss how to optimize training via social media
- help determine your social media readiness and the steps you need to be thinking about

This webinar will teach you best practices for social media utilization with easy tips on how to start using it to its fullest potential to benefit both your HR practice and your organization as a whole. Social Enterprise concepts will help you look at your organization from an end to end perspective and recognize opportunities to improve how you engage with your customers and employees.
Who Should Participate
HR leaders and practitioners that understand they need to get engaged with Social Media and are looking to build that strategy and roadmap for moving forward.
What You Will Learn
1) Strong foundations in social media and how they relate to an organization 2) Overview of social media tools for core HR activities 3) Steps to help you move forward with the creation of a social media strategy and implementation plan
Recommended Resources
Staffing and Recruitment
Training and Development
Social Media And Employee Communications
Technology Enabled Learning
Presented by
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Kim Brechin
Look-Solutions Consulting

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Event Sponsors
Look-Solutions Consulting
Look-Solutions is a strategic social media and digital development company that focuses on crafting communications solutions for companies and organizations who are not meeting their highest potential.
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