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The Power of Personal Branding for Career Success

Topic:
The Power of Personal Branding for Career Success
Date:
January 28, 2013 at 12:30 - 1:30 PM ET
Presenters:
Karen Wensley, executive coach(Karen Wensley Consulting)
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Description
The presentation will discuss why an individual's brand is critical to their career success. It will take participants through an 8 step process:
1.       Assessing your strengths and assets to determine the basis of your brand
2.       Determining what is valued in your organization or profession
3.       Exploring your current brand
4.       Selecting 3 key brand elements, and putting together an action plan
5.       Finding opportunities to showcase your brand
6.       Promoting your brand through networking and relationships
7.       Using mentors, social media and other strategies to enhance your brand
8.       Keeping your brand current

The presenter will use case studies to illustrate the benefits and pitfalls. Issues related to cultural and gender differences will also be addressed.
The thesis of the presentation is that a successful personal brand is not about pretending to be something you are not. It is about getting recognition for the real value that you bring to your colleagues and your organization. The best team is one made up of individuals, each with a strong personal brand, each bringing different strengths to the table, and each seeking to be successful by making the whole team successful.
In addition to discussing how the participant can build his or hew own successful brand, the presentation will suggest ways that personal branding can be used as part of a professional development strategy for the organization, and will link the process of building a brand to HR tools such as 360 feedback, mentoring programs, and strength finders. Finally, the presentation will suggest that HR departments should not leave personal branding strategies to sales and marketing groups to implement, and that using personal branding as part of the HR approach can enhance the brand of the HR team.

Who Should Participate
Anyone who wants to improve their personal brand, as well as OD specialists
What You Will Learn
Why you need to take an active role in building your personal brand, and can't just "let it happen." How to build a successful brand. How to integrate personal branding into OD strategies.
Recommended Resources
The Power of Personal Branding for Career Success, by Karen Wensley. Published by the Canadian Institute of Chartered Accountants. To order on line and download the free worksheets, go to www.cica.ca/personal branding Click here
Communities
Organizational Development
High Performing Teams
Strategic HR
Skills/Competencies
Career and Succession Planning
Presented by
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Karen Wensley
Karen Wensley Consulting

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Karen Wensley Consulting
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Name Comment Rating
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