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Topic:
Level Up! How Games Are Getting Employees Off the Couch
Date:
February 7, 2013 at 12:00 - 1:00 PM ETPresenters:
Adam Bosworth, Founder & CTO(Keas)
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Description
Businesses know that they need a wellness program that works, but too often health screenings and pamphlets aren’t enough to reach the employees who need to get well, and cash incentives can produce only momentary engagement. What employers need is a way to kick start new, long-lasting, healthy habits and behaviors.
In order to get employees to start and then sustain habits, it is necessary to first understand the underlying psychology behind the current crisis in employee health. Employees are choosing poor ways to cope with stress. They are grabbing fast food and working through lunch. They are working until 7 or 8 in the evening and using that as an excuse not to exercise and to eat take out. When people are trying to cope, lecturing them isn’t effective. They tune you out. You need to replace the short-term fix of junk-food with the longer term fix of fun, social support, team dynamics, and game mechanics. In short, we need to make working on wellness fun , habitual and even addictive. Fun is exactly what businesses get when they decide to ditch the pamphlets and get behind a social game for wellness. A social wellness game not only engages a huge percentage of employees, it keeps them coming back for more points and slimmer waistlines - encouraging healthy habits from taking the stairs to sleeping more and eating less. Employees come because it is something they get to do which is both good for them and fun. Then they take advantage of it to reach out to other employees across the enterprise building and knitting together a social fabric that gives them a sense of being part of a greater whole. Employers get a healthier, happier, more productive workforce and employees get a wellness program that gives them the tools, incentives and support to get healthy. This discussion will include: • Why wellness programs are a strategic priority for your business • How social wellness engages employees and yields real results • Why teams are important to a successful wellness program • How games can produce powerful patterns of behavior • How to use incentives judiciously |
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Who Should Participate
All HR executives (VPs, Directors, C-level)with 5000+ employees
What You Will Learn
Please join us as we will be reviewing the following:
Recommended Resources
Keas, Inc. Communities
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