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Strategic Sourcing in a Social Era: Community-Based Marketing is Job One.

Topic:
Strategic Sourcing in a Social Era: Community-Based Marketing is Job One.
Date:
July 18, 2012 at 11:00 - 12:00 PM ET
Presenters:
Paul Harty, President(Seven Step RPO)
Adam Wiedmer, Sourcing Manager(Seven Step RPO)
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Description
Despite continuing tough news on the unemployment-statistics front, most talent acquisition professionals know that the war for top talent remains quite competitive. Highly skilled workers with relevant backgrounds may in fact be more difficult to land than they ever have been, as smart companies wage an ever-more tech-savvy arms race to attract their services.

In this environment, the key to success is to bring a modern marketing mentality to your sourcing efforts.

Like sales prospects or potential customers, top talent today is motivated by a sense of connection to your company, by being party to a mutually-beneficial relationship that’s more than just transactional in nature. Smart marketers use database strategies, social media campaigns, and high-value ongoing communications to build and maintain solid relationships with their key constituencies. As a smart talent acquisition professional, you should too.

In this webinar, we’ll discuss Seven Step’s formula for bringing a modern marketing mentality to the sourcing and talent acquisition process. Specific areas of discussion will include:

Your TA/Marketing Database: Job applications can no longer be a one-shot deal. In fact, the job application is just the beginning of a mutually-beneficial talent-acquisition/career management relationship

Creating Valuable Job-Seeker Content: Fresh, original content and commentary are the tools (and the secret weapons) you’ll use to build relationships with the top talent you’re looking for. It’s not as scary as it sounds!

Using Social Media to Engage Top Talent Day-to-Day: Social media is much more than just another sourcing resource. It’s a platform for building relationships and sharing meaningful content. And smart TA pros don’t limit their social media efforts to LinkedIn and Twitter alone. In today’s most advanced strategic sourcing, Facebook and even Pinterest have roles to play, too.

Using classic relationship marketing to become a true employer of choice: Email is a great relationship building tool, and while it’s lost some of its luster with the rise of social media, it’s still the best way to stay in touch with top candidates in a way that adds value to their lives and builds an ever-closer connection with your employment brand.
Who Should Participate
Talent Acquisition professionals Professional sourcers All HR professionals
What You Will Learn
• How to build and nurture a true talent community thorugh a relationship-based talent acquisition database • How to create the content that fuels tighter job-seeker relationships • How to leverage social networks (including Twitter, LinkedIn, Facebook and Pinterest) to reach top talent day-to-day and add value to their lives • How to use relationship marketing to become the employer of choice for the most desirable talent
Recommended Resources
http://www.sourcecon.com/news/2012/05/02/marketing-and-sourcing-a-marketing-mix-approach-to-sourcing/ http://mashable.com/2012/04/17/how-to-pinterest-recruiting/
Communities
Staffing and Recruitment
Recruitment Process Outsourcing
Social Media And Employee Communications
Online Staffing and Sourcing
Presented by
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Paul Harty
Seven Step RPO

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Adam Wiedmer
Seven Step RPO

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Event Sponsors
Seven Step RPO
Seven Step Recruiting is an innovative recruitment process outsourcing (RPO) company, helping businesses meet high-volume, high-complexity hiring needs.
File List
Feedback
Name Comment Rating
Image of Janice Rivera Janice Rivera
EduK Group
5 / 5
Excellent Presentation
Image of Jody Blake, SPHR Jody Blake, SPHR
Broward County Govt.
4 / 5
Very Good Presentation
Image of Jane Gallant Jane Gallant
Birch, Stewart, Kolasch & Birch, LLP
4 / 5
Very Good Presentation
Image of Peggy Blount Peggy Blount
Praeses, LLC
5 / 5
Excellent Presentation
Image of Dalene Crowder Dalene Crowder
Verizon Telecom
4 / 5
Very Good Presentation
Image of Amy Basel Amy Basel
CTA (Chicago Transit Authority)
5 / 5
Excellent Presentation
Image of Sarah Collins Sarah Collins
PricewaterhouseCoopers LLP
4 / 5
Very Good Presentation
Image of Jamie Bradlee Jamie Bradlee
Colonial Savings
4 / 5
Very Good Presentation
Image of Archar Smith Archar Smith
Kenexa Inc
4 / 5
Very Good Presentation
Image of els schaefer els schaefer
Manpower Canada
4 / 5
Very Good Presentation
5 / 5
Excellent Presentation
Image of Trudy Childress Trudy Childress
BrightStar Lubbock
5 / 5
Excellent Presentation
Image of Bailey Richards Bailey Richards
The RightThing, Inc., an ADP Company
4 / 5
Very Good Presentation
Image of Ericka Browne, SPHR-CA, GPHR Ericka Browne, SPHR-CA, GPHR
Blue Water Thermal Solutions
4 / 5
Very Good Presentation
Image of Sandy Lovell Sandy Lovell
Unemployed
4 / 5
Very Good Presentation
Image of Elle` Houston Elle` Houston
First Horizon National Corporation
5 / 5
Excellent Presentation
Image of Natasha Maxwell Natasha Maxwell
Profiles Caribbean Inc
5 / 5
Excellent Presentation
Image of Sharon Wilgenburg Sharon Wilgenburg
Wilgenburg Greenhouses
4 / 5
Very Good Presentation
Image of Sharon Roberts Sharon Roberts
Unemployed
This presentation was very informative and I'm looking forward to attending other sessions. I feel that it is also a great way for me to learn about the current and best practices of HR. 4 / 5
Very Good Presentation
Image of Vicki Tardino, Ph.D., SPHR Vicki Tardino, Ph.D., SPHR
The Boeing Company
This was wonderful-- very practical and thorough. Kept my attention. Well worth the time. Thank you! 5 / 5
Excellent Presentation

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