Strategic Sourcing in a Social Era: Community-Based Marketing is Job One.

Despite continuing tough news on the unemployment-statistics front, most talent acquisition professionals know that the war for top talent remains quite competitive. Highly skilled workers with relevant backgrounds may in fact be more difficult to land than they ever have been, as smart companies wage an ever-more tech-savvy arms race to attract their services.

In this environment, the key to success is to bring a modern marketing mentality to your sourcing efforts.

Like sales prospects or potential customers, top talent today is motivated by a sense of connection to your company, by being party to a mutually-beneficial relationship that’s more than just transactional in nature. Smart marketers use database strategies, social media campaigns, and high-value ongoing communications to build and maintain solid relationships with their key constituencies. As a smart talent acquisition professional, you should too.

In this webinar, we’ll discuss Seven Step’s formula for bringing a modern marketing mentality to the sourcing and talent acquisition process. Specific areas of discussion will include:

Your TA/Marketing Database: Job applications can no longer be a one-shot deal. In fact, the job application is just the beginning of a mutually-beneficial talent-acquisition/career management relationship

Creating Valuable Job-Seeker Content: Fresh, original content and commentary are the tools (and the secret weapons) you’ll use to build relationships with the top talent you’re looking for. It’s not as scary as it sounds!

Using Social Media to Engage Top Talent Day-to-Day: Social media is much more than just another sourcing resource. It’s a platform for building relationships and sharing meaningful content. And smart TA pros don’t limit their social media efforts to LinkedIn and Twitter alone. In today’s most advanced strategic sourcing, Facebook and even Pinterest have roles to play, too.

Using classic relationship marketing to become a true employer of choice: Email is a great relationship building tool, and while it’s lost some of its luster with the rise of social media, it’s still the best way to stay in touch with top candidates in a way that adds value to their lives and builds an ever-closer connection with your employment brand.

Talent Acquisition professionals Professional sourcers All HR professionals

• How to build and nurture a true talent community thorugh a relationship-based talent acquisition database • How to create the content that fuels tighter job-seeker relationships • How to leverage social networks (including Twitter, LinkedIn, Facebook and Pinterest) to reach top talent day-to-day and add value to their lives • How to use relationship marketing to become the employer of choice for the most desirable talent

http://www.sourcecon.com/news/2012/05/02/marketing-and-sourcing-a-marketing-mix-approach-to-sourcing/ http://mashable.com/2012/04/17/how-to-pinterest-recruiting/

		Paul Harty Seven Step RPO View Profile

		Adam Wiedmer Seven Step RPO View Profile