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Virtually every member of Gen Y -- today's college students and recent graduates -- and about 90 percent of Gen X'ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.
Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.
If your organization's web site and recruiting message are not fully accessible to your most sought after candidates on their mobile phones then those candidates will end up becoming employees of your competitors. In this presentation, Steven Rothberg of niche job board CollegeRecruiter.com will:
• Define mobile marketing;
• Provide examples of mobile marketing for consumer and recruitment marketers;
• Show how mobile marketing for recruiting has grown;
• Discuss why employers should embrace mobile marketing;
• Detail which age groups are the most receptive to receiving text and other messages via their mobile devices; and
• Walk attendees through an actual cell phone text messaging campaign deployed by a federal government agency.
In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.
Hiring managers, staffing leaders, corporate recruiters, and others whose job responsibilities include recruiting college students for internships and recent graduates for entry-level jobs and other career opportunities.
What You Will Learn
Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement that marketing strategy so you can recruit the candidates you need and stay within your budget.
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