Attracting Top Talent Through Social Media

Social media is changing the way we communicate. Facebook™, Twitter™, LinkedIn™ , Yelp and blogs are creating unique opportunities and challenges for companies today and employers must decide how to interact with these ever-evolving venues. This presentation will address the benefits of using social networks and how a company can strategically build its social networks. You’ll learn how a company can build its brand on LinkedIn™, Facebook™ & Twitter™ and how these sites are being used by recruiters today. You’ll also discover how to incorporate the latest trends in social media to create a competitive advantage for your organization. We will look at how social media has created a fundamental shift in the way people communicate via real-time conversations online. We will discuss if social networking really is any application or website that links communities of people together through the ability to upload and share media such as photos and videos or to a message or link up with old friends and make new ones.

Time to investigate some of the statistics and do some myth busting:

• Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m.

• Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.

• LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.

• Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.

Lizz’s presentations are well positioned for professionals in any area of Human Resources: Training/Education, Recruitment/Retention and Organizational Development. There is no industry specific audience. Presentations are general business and very applicable to all industries including health care, higher education, financial services, technology, profit and nonprofit organizations. A significant take away for many attendees is that they are given tools, ideas and examples that they apply immediately to their organizations.

• How to relate the latest trends in social media to recruiting • How LinkedIn, Facebook and Twitter are used by recruiters today • What belongs on a successful Facebook recruiting page • How to determine if Social fits into your culture and employment brand • Why it's important to "join the conversation" today

See for yourself: http://www.youtube.com/watch?v=d_WhuyS579c

		Lizz Pellet Social Presence Coaching View Profile