Leveraging Social Media to Enhance Company Culture

Social media has emerged as an exciting and effective channel by which to source, recruit and engage candidates and employees at every stage of the talent acquisition and retention process. Today employees form opinions of their organization from both their own experiences, as well as the experiences of others. Current employees have real-time access to how consumers, candidates and other stakeholders feel about the organization and as a natural human reaction, they are impacted personally by these perceptions. Hence today more so than ever, there is a direct connection between recruitment and retention, and between internal employee morale and external customer perception. We call this the blurring line in the social sphere. In this interactive webinar, Carisa Miklusak (CEO at tMedia) will walk you through how to use the top social media channels to participate in employee conversations and create relevant content designed to accelerate your employees' engagement. You will leave with an organizational and personal employee engagement strategy that will empower your company to increase and diversify its engagement practices and enhance company culture. Social media has created exciting new ways to offer such engagement. The webinar will highlight how social media allows organizations to:

1. Engaging across boundaries: Social media has no respect for geographic or department boundaries. Once a conversation is started, it just as easy for any, despite their role or physical location to join. Companies are using internal, private social media networks to facilitate trans-border and department collaboration daily.

2. Providing resources: Much like the traditional intranet, social media is being used in an increasing capacity to provide internal resources to employees. It brings with it a heightened sense of engagement as it no longer broadcast internal company information but rather discusses it with the full employee population.

3. Research and development: Social media has emerged as perhaps the best tool yet to let us really learn about our employees, their goals, motivations, etc. By hosting a company-endorsed social media platform and encouraging free form discussion, we not only provide an engagement outlet for the employee, we also send a message that we care about these core personal areas, a practice proven to drive engagement. Finally, if we listen to our employees and interpret the learning into feedback, we create a continuous research and development pipeline that can be translated to offline company improvements.

Anyone with a vested interest in their organizations culture.

• Engage across boundaries. Social media has no respect for geographic or department boundaries. Once a conversation is started, it just as easy for any, despite their role or physical location to join. Companies are using internal, private social media networks to facilitate trans-border and department collaboration daily.
• How to provide resources to further engage employees on social channels.Much like the traditional intranet, social media is being used in an increasing capacity to provide internal resources to employees. It brings with it a heightened sense of engagement as it no longer broadcast internal company information but rather discusses it with the full employee population.
• Learn how to leverage social media as a research and development tool. Social media has emerged as perhaps the best tool yet to let us really learn about our employees, their goals, motivations, etc. By hosting a company-endorsed social media platform and encouraging free form discussion, we not only provide an engagement outlet for the employee, we also send a message that we care about these core personal areas, a practice proven to drive engagement. Finally, if we listen to our employees and interpret the learning into feedback, we create a continuous research and development pipeline that can be translated to offline company improvements.

http://socialmediatoday.com/micah-solomon-customer-service-author-keynote-speaker/574656/micah-solomon-s-secrets-creating-great- Click here

		Carisa Miklusak tMedia Strategies View Profile