Spark!: How to Ignite Creative Intelligence to Drive Innovation in Your Organization

Today’s companies are placing a much higher emphasis on the ability to be creative and innovative in order        to move ahead in this economy. They are eagerly looking at ways people, tools and techniques can spark a        rebound        that gives them a competitive edge. Making innovation and creativity a key cultural value is a        goal of any highly effective organization.

HR can play a crucial leadership role in helping to get there. In this lively session, participants will learn how to increase the creative intelligence of their organizations        in order to stay ahead of the competition. First, we’ll take a look at a few of the world’s most innovative        companies and see how to apply their pioneering efforts to our own business.

       Next, we’ll explore the art of brainstorming, one of the most effective tools for driving innovation. We’ll        show you a simple but powerful brainstorming methodology called Spark!, a disciplined process resulting        in executable creative solutions. Spark! consists of 5 easy-to-master phases:

1.       Pre-planning – develop a strategic road map for your innovation strategy that establishes clear goals

2.       Diverge – rapidly explore many possible solutions, make connections, and see possibilities

3.       Emerge - combine, align and build on ideas to make them even stronger

4.       Converge - narrow the choices by evaluating against pre-established criteria

5.       Execute – take action on the ideas that have promise

       Taken together, these 5 phases turn brainstorming sessions from a disorganized, undisciplined process into        a valuable business tool with a significant innovation ROI.

       Finally, we’ll review 5 essential rules of brainstorming that creative people use consistently in their        approach to working together.

       An innovation culture has all of these factors woven into the language that people use with each other every        day. When that happens, you know innovation is a true value within your culture. Participants will come        away with new insights, fresh perspectives, and actionable steps to make creativity and innovation        meaningful cultural values within their own organizations.

The session is appropriate for anyone wishing to increase the creative intelligence of their organization. It is relevant for managers and non-managers alike as well as any industry. Specifically, those who:

1. Lead training sessions on creativity as a competency
2. Lead brainstorming sessions at their companies
3. Want to leverage creativity to help engage their employees
4. Require fresh, new ideas to overcome deeply-entrenched problems
5. Lead projects and are looking for ways to drive progress and breakthroughs in their work
6. Wish to optimize the efficiency of their processes and systems
7. Want to enhance on their own personal creative intelligence

Attendees will learn:

1. How to plan effectively for powerful brainstorming sessions
2. How to facilitate brainstorming sessions that generate the most good ideas in the shortest amount of time
3. How to communicate and execute on ideas
4. How to leverage the 5 essential rules of brainstorming for optimal results

Our website: www.culturologyworks.com Click here

The following are great resources:

• What A Great Idea 2.0 by Chic Thompson
• How to Kill Creativity" By Teresa Amabile
• Getting to Innovation by Arthur B. Van Gundy
• Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others by Alan J. Rowe
• The Innovation Zone: How Great Companies Re-Innovate for Amazing Success by Thomas M. Koulopoulos

		Stephen Van Valin Culturology View Profile

		Michael Brenner Culturology View Profile