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Spark!: How to Ignite Creative Intelligence to Drive Innovation in Your Organization

Spark!: How to Ignite Creative Intelligence to Drive Innovation in Your Organization
March 4, 2013 at 12:00 - 1:00 PM ET
Michael Brenner, Founder and President(Culturology)
Stephen Van Valin, Founder and CEO(Culturology)
Today’s companies are placing a much higher emphasis on the ability to be creative and innovative in order        to move ahead in this economy. They are eagerly looking at ways people, tools and techniques can spark a        rebound        that gives them a competitive edge. Making innovation and creativity a key cultural value is a        goal of any highly effective organization.

HR can play a crucial leadership role in helping to get there. In this lively session, participants will learn how to increase the creative intelligence of their organizations        in order to stay ahead of the competition. First, we’ll take a look at a few of the world’s most innovative        companies and see how to apply their pioneering efforts to our own business.

       Next, we’ll explore the art of brainstorming, one of the most effective tools for driving innovation. We’ll        show you a simple but powerful brainstorming methodology called Spark!, a disciplined process resulting        in executable creative solutions. Spark! consists of 5 easy-to-master phases:

1.       Pre-planning – develop a strategic road map for your innovation strategy that establishes clear goals

2.       Diverge – rapidly explore many possible solutions, make connections, and see possibilities

3.       Emerge - combine, align and build on ideas to make them even stronger

4.       Converge - narrow the choices by evaluating against pre-established criteria

5.       Execute – take action on the ideas that have promise

       Taken together, these 5 phases turn brainstorming sessions from a disorganized, undisciplined process into        a valuable business tool with a significant innovation ROI.

       Finally, we’ll review 5 essential rules of brainstorming that creative people use consistently in their        approach to working together.

       An innovation culture has all of these factors woven into the language that people use with each other every        day. When that happens, you know innovation is a true value within your culture. Participants will come        away with new insights, fresh perspectives, and actionable steps to make creativity and innovation        meaningful cultural values within their own organizations.

Who Should Participate
The session is appropriate for anyone wishing to increase the creative intelligence of their organization. It is relevant for managers and non-managers alike as well as any industry. Specifically, those who:
  1. Lead training sessions on creativity as a competency
  2. Lead brainstorming sessions at their companies
  3. Want to leverage creativity to help engage their employees
  4. Require fresh, new ideas to overcome deeply-entrenched problems
  5. Lead projects and are looking for ways to drive progress and breakthroughs in their work
  6. Wish to optimize the efficiency of their processes and systems
  7. Want to enhance on their own personal creative intelligence
What You Will Learn
Attendees will learn:
  1. How to plan effectively for powerful brainstorming sessions
  2. How to facilitate brainstorming sessions that generate the most good ideas in the shortest amount of time
  3. How to communicate and execute on ideas
  4. How to leverage the 5 essential rules of brainstorming for optimal results
Recommended Resources
Our website: Click here

The following are great resources:

  • What A Great Idea 2.0 by Chic Thompson
  • How to Kill Creativity" By Teresa Amabile
  • Getting to Innovation by Arthur B. Van Gundy
  • Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others by Alan J. Rowe
  • The Innovation Zone: How Great Companies Re-Innovate for Amazing Success by Thomas M. Koulopoulos
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Presented by
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Michael Brenner

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Stephen Van Valin

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Event Sponsors
Culturology is a special kind of consulting firm. That’s because we’re positively obsessed with achieving one enormously important goal for our clients: building engaged, productive, and collaborative workplace cultures.
File List
Name Comment Rating
Image of Stacy Kenneally Stacy Kenneally
Pitney Bowes, Inc
4 / 5
Very Good Presentation
Image of Sharyll Tighe Sharyll Tighe
5 / 5
Excellent Presentation
Image of Robbie McKeon Robbie McKeon
Bloomberg LP
4 / 5
Very Good Presentation
5 / 5
Excellent Presentation
Image of George Okantey George Okantey
Purdue University
4 / 5
Very Good Presentation
Image of Traci Brooks Traci Brooks
Pride Industries Services
5 / 5
Excellent Presentation
Image of Ann Lewis Ann Lewis
NBCUniversal, Inc.
3 / 5
Good Presentation
Image of Toni Berger Toni Berger
Dale Berger CPA
4 / 5
Very Good Presentation
Image of Tova Vance Tova Vance
Tova Vance LLC
3 / 5
Good Presentation
Image of L'Tanya Stroughter L'Tanya Stroughter
Cisco Systems, Inc.
5 / 5
Excellent Presentation
Image of Shara Sokol Shara Sokol
s2 creative
4 / 5
Very Good Presentation
5 / 5
Excellent Presentation
4 / 5
Very Good Presentation
Image of Elizabeth Gage Elizabeth Gage
American Red Cross
4 / 5
Very Good Presentation
Image of Rosemary Blegen Rosemary Blegen
Didi Hirsch Mental Health Services
4 / 5
Very Good Presentation
Image of Kristen Madzarac Kristen Madzarac
Apollo Professional Solutions, Inc
3 / 5
Good Presentation
Image of Tina Kochar Tina Kochar
HCMWorks, Inc.
3 / 5
Good Presentation
5 / 5
Excellent Presentation
Image of Kris Everett, PHR Kris Everett, PHR
High Impact HR Business Partner
4 / 5
Very Good Presentation
Image of Katherine Naranjo Katherine Naranjo
Matthews Benefit Group, Inc
5 / 5
Excellent Presentation
Image of Judy Rogg Judy Rogg
Rand Corporation
5 / 5
Excellent Presentation
Image of Barbara Mower Barbara Mower
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Naomi Hermon Naomi Hermon
Shoalwater Bay Casino
4 / 5
Very Good Presentation
Image of Stacey Riden, PHR Stacey Riden, PHR
Microvision Inc.
3 / 5
Good Presentation
Image of Courtney Lawrence Courtney Lawrence
Lockton Benefit Group
3 / 5
Good Presentation
Image of Monique Popp Monique Popp
Yamaha Motor Corporation, USA
4 / 5
Very Good Presentation
Image of Jamie Presslee Jamie Presslee
Wolseley PLC (Corporate Headquarters)
5 / 5
Excellent Presentation
Image of Paula Haubrich Paula Haubrich
Kindersley and District Co-op
3 / 5
Good Presentation
Image of Donna Licowsky Donna Licowsky
University Of Toronto
5 / 5
Excellent Presentation
Image of Barbara Winer Barbara Winer
Notable Solutions
3 / 5
Good Presentation
Image of Emily Robin Emily Robin
Deacon Recruiting
4 / 5
Very Good Presentation
Image of Freddie Jacob Freddie Jacob
Mutual Trust Financial Group
Although good presentation the information was more basic than I expected from the description. I expected more on infusing a creative culture vs. the tactical elements of brainstorming. 3 / 5
Good Presentation

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