How to Create Compelling Calls to Action: Shorten the Distance between “Ask” and “Act”

Need people to take action? Start creating compelling calls to action that trigger people to comply—and even commit—to your appeals.

All too often, people have the skill and will to try something new or different, or even to follow through on a mundane but important task, but they blow off your requests to act.

The reasons can vary. Often, they’re so overwhelmed with information and all the demands they’re juggling that they don’t even notice your request. Or they see it, but set it aside for later and forget to get around to it. Or, the laws of inertia, combined with complex, confusing or conflicting instructions, keeps them on the sidelines.

Liz Guthridge, an experienced change coach and consultant, will show you how to craft calls to action that cut through the clutter and reach people when they are multi-tasking, paying continuous partial attention or feeling overloaded. She’ll also explain effective ways to move people over the hill, using their will and skill, so they’ll not just pay attention but respond to your requests.

You’ll learn the seven steps to an effective call to action, plus ways to simplify your appeals so that people will start to act rather than ignore you, or worse yet, roll their eyes.

So whether you’re trying to request people to try new technology, complete an online form or volunteer for an assignment, you’ll learn how to transform your “ask” into “act.” and apply to all sorts of situations.

As managing director of Connect Consulting Group, Liz frequently influences her clients, co-workers and others to take action and enjoy the experience.

HR professionals, communication professionals, project managers and anyone else who needs to ask people to get things done

You’ll learn:

• How to get people’s attention so you can make an ask
• How to craft your ask so others will willingly act
• How to make your ask tiny enough to initiate action, but big enough to make a difference.

These blog posts:

• http://connectconsultinggroup.com/7-steps-for-a-compelling-call-to-action/ Click here
• http://connectconsultinggroup.com/success-sustaining-tiny-habits/ Click here
• http://connectconsultinggroup.com/success-adopting-3-tiny-habits/ Click here

		Liz Guthridge Connect Consulting Group Llc View Profile