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How to Create Compelling Calls to Action: Shorten the Distance between “Ask” and “Act”

Topic:
How to Create Compelling Calls to Action: Shorten the Distance between “Ask” and “Act”
Date:
March 4, 2013 at 1:00 - 2:00 PM ET
Presenters:
Liz Guthridge, Managing Director(Connect Consulting Group Llc)
webcastImgVirtual
Description
Need people to take action? Start creating compelling calls to action that trigger people to comply—and even commit—to your appeals.

All too often, people have the skill and will to try something new or different, or even to follow through on a mundane but important task, but they blow off your requests to act.

The reasons can vary. Often, they’re so overwhelmed with information and all the demands they’re juggling that they don’t even notice your request. Or they see it, but set it aside for later and forget to get around to it. Or, the laws of inertia, combined with complex, confusing or conflicting instructions, keeps them on the sidelines.

Liz Guthridge, an experienced change coach and consultant, will show you how to craft calls to action that cut through the clutter and reach people when they are multi-tasking, paying continuous partial attention or feeling overloaded. She’ll also explain effective ways to move people over the hill, using their will and skill, so they’ll not just pay attention but respond to your requests.

You’ll learn the seven steps to an effective call to action, plus ways to simplify your appeals so that people will start to act rather than ignore you, or worse yet, roll their eyes.

So whether you’re trying to request people to try new technology, complete an online form or volunteer for an assignment, you’ll learn how to transform your “ask” into “act.” and apply to all sorts of situations.

As managing director of Connect Consulting Group, Liz frequently influences her clients, co-workers and others to take action and enjoy the experience.
Who Should Participate
HR professionals, communication professionals, project managers and anyone else who needs to ask people to get things done
What You Will Learn
You’ll learn:
  • How to get people’s attention so you can make an ask
  • How to craft your ask so others will willingly act
  • How to make your ask tiny enough to initiate action, but big enough to make a difference.
Recommended Resources
These blog posts:
  • http://connectconsultinggroup.com/7-steps-for-a-compelling-call-to-action/ Click here
  • http://connectconsultinggroup.com/success-sustaining-tiny-habits/ Click here
  • http://connectconsultinggroup.com/success-adopting-3-tiny-habits/ Click here
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Training and Development
Organizational Development
High Performing Teams
Mergers and Acquisitions
Employee Satisfaction/Engagement
Communication Programs
Change Management
Social Media And Employee Communications
Community Groups
Presented by
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Liz Guthridge
Connect Consulting Group Llc

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Connect Consulting Group Llc
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Feedback
Name Comment Rating
Image of Jamie Presslee Jamie Presslee
Wolseley PLC (Corporate Headquarters)
5 / 5
Excellent Presentation
Image of LYNN JOHNSON LYNN JOHNSON
Village Of Westmont
4 / 5
Very Good Presentation
Image of Tova Vance Tova Vance
Tova Vance LLC
2 / 5
Poor Presentation
Image of Freddie Jacob Freddie Jacob
Mutual Trust Financial Group
2 / 5
Poor Presentation
Image of Maria Rose Pollara Maria Rose Pollara
centoPERcento LLC
3 / 5
Good Presentation
Image of Robbie McKeon Robbie McKeon
Bloomberg LP
3 / 5
Good Presentation
Image of Traci Brooks Traci Brooks
Pride Industries Services
5 / 5
Excellent Presentation
Image of Patricia Newman Patricia Newman
Epsilon, Inc.
3 / 5
Good Presentation
Image of Kathy Siegfried Kathy Siegfried
Northampton County Community College
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Donna Licowsky Donna Licowsky
University Of Toronto
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Kristen Madzarac Kristen Madzarac
Apollo Professional Solutions, Inc
2 / 5
Poor Presentation
Image of L'Tanya Stroughter L'Tanya Stroughter
Cisco Systems, Inc.
3 / 5
Good Presentation
Image of Toni Berger Toni Berger
Dale Berger CPA
5 / 5
Excellent Presentation
Image of Rosemary Blegen Rosemary Blegen
Didi Hirsch Mental Health Services
4 / 5
Very Good Presentation
Image of Ann Lewis Ann Lewis
NBCUniversal, Inc.
4 / 5
Very Good Presentation
Image of Stacey Riden, PHR Stacey Riden, PHR
Microvision Inc.
3 / 5
Good Presentation
Image of Katherine Naranjo Katherine Naranjo
Matthews Benefit Group, Inc
5 / 5
Excellent Presentation
Image of Courtney Lawrence Courtney Lawrence
Lockton Benefit Group
3 / 5
Good Presentation
Image of Julie Hofstetter Julie Hofstetter
TriCounty Mennonite Homes
4 / 5
Very Good Presentation
Image of Sharyll Tighe Sharyll Tighe
Unemployed
4 / 5
Very Good Presentation
Image of Naomi Hermon Naomi Hermon
Shoalwater Bay Casino
4 / 5
Very Good Presentation
Image of Lisa Brice Lisa Brice
Community School Of Naples
4 / 5
Very Good Presentation
Image of Marlene Hamilton Marlene Hamilton
W Hotels Atlanta Buckhead
4 / 5
Very Good Presentation
Image of Pamela Semler Pamela Semler
Vangent Inc
3 / 5
Good Presentation
Image of Lori Fitzgerald, CHRP Lori Fitzgerald, CHRP
Hrg Human Resources Group
3 / 5
Good Presentation
Image of Kim Howarth Kim Howarth
Toyota of North Miami
5 / 5
Excellent Presentation
Image of Mike Hammer Mike Hammer
Independent Consultant
3 / 5
Good Presentation
Image of David Taylor David Taylor
Southern Illinois University
4 / 5
Very Good Presentation
Image of Dave Watt Dave Watt
Unemployed
I felt the subject matter would have been better presented by a communications person or a joint HR/Communications team since a lot of this fell under the comms realm. 3 / 5
Good Presentation
Image of Edward Goeters Edward Goeters
EPI USE Labs
pool questions - used to push information instead of pull 4 / 5
Very Good Presentation
Image of Shara Sokol Shara Sokol
s2 creative
Terrific presentation and tips. Thank you. 5 / 5
Excellent Presentation

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