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Targeting Passive Candidates with LinkedIn and Facebook Recruiting

Topic:
Targeting Passive Candidates with LinkedIn and Facebook Recruiting
Date:
June 19, 2012 at 11:00 - 12:00 PM ET
Presenters:
Neil Costa, CEO(HireClix)
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Description
Fifty-four percent of companies are spending more on social media as a recruiting source compared to prior years. Make sure you’re spending those resources wisely and maximizing the return on the investment by utilizing the most current methods to attract passive candidates. In Targeting Passive Candidates with LinkedIn and Facebook Recruiting, Neil Costa, CEO & Founder of HireClix, will deliver and in-depth tutorial demonstrating how companies can use these channels to accelerate qualified job applications and raise employment brand awareness. The presentation will include:
•       Research and statistics that prove the business case for social recruiting
•       Key strategies for targeting passive candidates with LinkedIn marketing products
•       Methods for reaching passive candidates with Facebook targeted advertisements
•       How to optimize candidate targeting using geography, work history, education and more
•       An overview of LinkedIn and Facebook marketing tools and how they compare to traditional job boards
•       Building a talent network with Facebook Fan Pages and LinkedIn Company Pages
•       Real-world examples and case studies demonstrating the effectiveness of Facebook recruiting
LinkedIn and Facebook are the top two social media channels for targeting passive candidates. Companies are using these sites to advertise their jobs, share jobs for referral programs and make hires. If your organization hasn’t established a presence on these channels or if you don’t have a strategy in place for using these networks, your competition has the upper hand. Why?
Unique visitors to LinkedIn now vastly surpass those of Monster and CareerBuilder, making it an ample scouting ground for candidates. It’s also a hotbed of activity as visitors to the site research potential employers, engage in professional networking, job seeking and information sharing. Facebook has 526 million daily active users on average making it the biggest online talent pool in the world. People are spending more time than ever on the site and sharing information about their education and work histories, their personal interests and special skills. Targeting Passive Candidates with LinkedIn and Facebook Recruiting will give you the motivation, inspiration and know-how to start utilizing these powerful channels today!

Who Should Participate
Recruiters Recruitment Marketers HR Professionals Talent Acquisition Executives Staffing Firms Hiring Managers
What You Will Learn
• The business case for social recruiting • Key strategies for targeting passive candidates with LinkedIn marketing products • Driving passive candidates with Facebook targeted advertisements • Building a talent network with Facebook Fan Pages and LinkedIn Company Pages • How to optimize candidate targeting using geography, work history, and education • Learn how LinkedIn and Facebook marketing tools stack up compared to traditional job boards and other social media options. • Use LinkedIn products to leverage a company’s own employee base as a channel to connect with passive candidates.
Recommended Resources
http://www.hireclix.com/recruitment-advertising/social-media-recruiting/ http://www.slideshare.net/hireclix/facebookrecruitingstrategieshireclixsocialrecruiting
Communities
Human Resources Management
Staffing and Recruitment
Workforce Planning and Analytics
Workforce Planning
Small Business
Entrepreneurship
Integrated Talent Management
Social Media And Employee Communications
Quality of Hire
Online Staffing and Sourcing
Presented by
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Neil Costa
HireClix

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Event Sponsors
Hire Clix, LLC
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File List
Feedback
Name Comment Rating
Image of Erika Jermusyk, PHR Erika Jermusyk, PHR
Clark Construction Group, LLC
4 / 5
Very Good Presentation
Image of Shalonda D. Cargill Shalonda D. Cargill
Georgia Institute of Technology
4 / 5
Very Good Presentation
5 / 5
Excellent Presentation
Image of Renee Freeman Renee Freeman
Farmers Insurance
4 / 5
Very Good Presentation
Image of Jessica Molina Jessica Molina
Seabear Company
5 / 5
Excellent Presentation
Image of Laura Harmon Laura Harmon
Allstate New Jersey
3 / 5
Good Presentation
Image of Ellisha Andrews Ellisha Andrews
Interior Health Authority
5 / 5
Excellent Presentation
Image of David Fletcher David Fletcher
The City Of Calgary
5 / 5
Excellent Presentation
Image of Lisa Thompson Lisa Thompson
Consultant
5 / 5
Excellent Presentation
Image of Cathy Loudon Cathy Loudon
Horizon Hospitality Associates
5 / 5
Excellent Presentation
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Sarah Warren Sarah Warren
Southwest Securities, Inc.
4 / 5
Very Good Presentation
Image of Nikki Hoerauf Nikki Hoerauf
Hospice Advantage
5 / 5
Excellent Presentation
Image of Dana Maletzke, PHR Dana Maletzke, PHR
Diversified Business Communications
4 / 5
Very Good Presentation
Image of Gary Fisher Gary Fisher
HR Professional, PHR
4 / 5
Very Good Presentation
Image of Stephanie Willis Stephanie Willis
Rackspace Hosting
5 / 5
Excellent Presentation
Image of Stephen Pitsch Stephen Pitsch
Kelly Services, Inc.
4 / 5
Very Good Presentation
Image of Sharon McQueen Sharon McQueen
Consulting Services International
4 / 5
Very Good Presentation
Image of Donald Sabathier Donald Sabathier
Sabathier & Associates
5 / 5
Excellent Presentation
Image of Stacy Carson Stacy Carson
Pinstripe, Inc
5 / 5
Excellent Presentation
Image of Monica Gilson Monica Gilson
Umb Fund Services
5 / 5
Excellent Presentation
Image of Suzanne M Suzanne M
HR Solutions for Success
As many of us negotiate the different mediums to successfully target and attract talent I highly recommend you check out Neil Costa's presentation. I came away with a lot of new and practical knowledge - e.g. how to effectively position yourself on linked in facebook and other forums. Excellent information. 5 / 5
Excellent Presentation
Image of Josie Faccini Josie Faccini
Innovapost
Great and informative presentation. 5 / 5
Excellent Presentation
Sometimes this space can feel very intimidating. This was done very nicely. 5 / 5
Excellent Presentation

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