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Topic:
"Would I Work Here?": Three Keys to Building a Corporate Website that Attracts Top Talent
Date:
April 18, 2012 at 11:00 - 12:00 PM ETPresenters:
Joey Price, MS, PHR, HR Consultant, Author, Speaker(Jumpstart:HR)
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Description
Take a look at your corporate website and ask yourself the following question:
"If I were browsing the web and applying for jobs, would I want to work here?" If the answer is "no" then keep reading. </br> The numbers are in and according to recent research, 74% of the workforce are passive job seekers looking for their next career move (Source: Tlnt.com). These numbers are in addition to the 8.3% Unemployment Rate (Source: US DOL BLS). Job seekers are looking for their next position but may be overlooking your organization due to a lack of the three I's: Inviting, Informative and Intuitive. Don't let top talent slip away because your site doesn't do a good job of piquing their interest, sastiating their craving to learn more about you or frustrates them to no end. The purpose of this webinar is to inform HR Professionals and Web Designers about the top three reasons why "Top Talent" may be overlooking your website. Are you interested in candidates that know they fit in well with your organizational culture? Then the online candidate experience should not be ignored or taken for granted. Your website and online presence helps job seekers make more informed decisions about whether they truly want to work for your organization and the culture of your firm. The presentation will highlight some best practices in online candidate engagement, practical applications to apply for your organization and an explanation behind the importance of a website that is intuitive, informative and inviting ("The Three I's of Online Candidate Engagement."). The presentation will also touch on why employers should be tracking site visitors using analytic software like Google Analytics and - of course - how to tie social media into your recruitment pages. </br> |
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Who Should Participate
All HR Professionals, Web Designers, Social Media Professionals and Professionals in Transition.
What You Will Learn
Upon completion of the presentation, All attendees will understand and be able to apply the three I's of online candidate engagement:
1) Invitation
2) Information
3) Intuitiveness
A downloadable copy of the presentation will be available after the presentation is complete.
Recommended Resources
Book: "Never Miss the Mark" - http://jumpstart-hr.com/new-book-never-miss-the-mark
Article: "Why Generation Y Thinks Job Searching is a Buyer’s Market" - http://jumpstart-hr.com/why-generation-y-thinks-job-searching-is-a-buyers-market
Article: "Why Companies Aren’t Getting the Employees They Need – WSJ.com" - http://jumpstart-hr.com/why-companies-arent-getting-the-employees-they-need-wsj-com
Article: "The Top 3 Ways to Become a “Black Friday” Employer" - http://jumpstart-hr.com/the-top-3-ways-to-become-a-black-friday-employer Communities
Staffing and Recruitment
Legal and Compliance - Managing Employer Risk Workforce Planning and Analytics Internet Related Corporate Branding/Employer Branding ROI on Investment in Staffing Technology Staffing Technology Corporate Career Portal ATS - Applicant Tracking System - Applications/Resume/Profile/IVR Internet and Job Tools / Courses Online Media / Job Boards Social Media And Employee Communications Online Staffing and Sourcing Onboarding HR in Canada Surveys Organization |
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