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When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Topic:
When, Why and How to Use Mobile Technology in Your Recruitment Efforts
Date:
January 15, 2013 at 12:30 - 1:30 PM ET
Presenters:
Steven Rothberg, President and Founder(CollegeRecruiter.com)
webcastImgVirtual
Description
Virtually every member of Gen Y -- today's college students and recent graduates -- and about 90 percent of Gen X'ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.

If your organization's web site and recruiting message are not fully accessible to your most sought after candidates on their mobile phones then those candidates will end up becoming employees of your competitors. In this presentation, Steven Rothberg of niche job board CollegeRecruiter.com will:

•       Define mobile marketing;
•       Provide examples of mobile marketing for consumer and recruitment marketers;
•       Show how mobile marketing for recruiting has grown;
•       Discuss why employers should embrace mobile marketing;
•       Detail which age groups are the most receptive to receiving text and other messages via their mobile devices; and
•       Walk attendees through an actual cell phone text messaging campaign deployed by a federal government agency.

In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

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Who Should Participate
Hiring managers, staffing leaders, corporate recruiters, and others whose job responsibilities include recruiting college students for internships and recent graduates for entry-level jobs and other career opportunities.
What You Will Learn
Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement that marketing strategy so you can recruit the candidates you need and stay within your budget.
Recommended Resources
Mobile Marketing Association
Communities
Staffing and Recruitment
Corporate Branding/Employer Branding
Staffing Metrics
Staffing Technology
Corporate Career Portal
Internet and Job Tools / Courses
Online Media / Job Boards
Social Media And Employee Communications
Online Staffing and Sourcing
Presented by
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Steven Rothberg
CollegeRecruiter.com

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Event Sponsors
CollegeRecruiter.com
CollegeRecruiter.com is the leading niche job board used by college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities.
File List
Feedback
Name Comment Rating
Image of Jessica Naioti Jessica Naioti
Novelis Corporation
1 / 5
Bad Presentation
Image of Mandy Schaniel Mandy Schaniel
ZipRecruiter
5 / 5
Excellent Presentation
4 / 5
Very Good Presentation
Image of Carolyn Nachman Carolyn Nachman
Boy Scouts of America National Capital Area Council
5 / 5
Excellent Presentation
Image of Jane Hahn Jane Hahn
State Of Delaware
4 / 5
Very Good Presentation
4 / 5
Very Good Presentation
Image of Mark Avallone Mark Avallone
HR Management Association of Chicago
3 / 5
Good Presentation
Image of Brea Jovanovic Brea Jovanovic
Allnorth Consultants Limited
4 / 5
Very Good Presentation
Image of Victoria Snowden MS, PHR Victoria Snowden MS, PHR
WEGMANS FOOD MARKETS INC
3 / 5
Good Presentation
Image of Michele Evans Michele Evans
Mediscan Staffing Services
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Kevin Saunders Kevin Saunders
Victor Valley Global Medical Center
5 / 5
Excellent Presentation
Image of KF Cheng KF Cheng
IntellLife HK
3 / 5
Good Presentation
Image of Sharyll Tighe Sharyll Tighe
Unemployed
5 / 5
Excellent Presentation
Image of Donald Sabathier Donald Sabathier
Sabathier & Associates
5 / 5
Excellent Presentation
Image of IRINA DAZA IRINA DAZA
Self Employed
4 / 5
Very Good Presentation
Image of David Green David Green
Federal Home Loan Bank Of Pittsburgh
5 / 5
Excellent Presentation
Image of Katrinka Duckworth Katrinka Duckworth
EYP Architecture & Engineering
5 / 5
Excellent Presentation
Image of Vicky George, PHR Vicky George, PHR
Bechtel Corporation
4 / 5
Very Good Presentation
Image of Melonie Chambers Melonie Chambers
Scott Podvin PA
4 / 5
Very Good Presentation
5 / 5
Excellent Presentation
5 / 5
Excellent Presentation
Image of Robert Dawson Robert Dawson
Wells Fargo & Company
3 / 5
Good Presentation
4 / 5
Very Good Presentation
Image of Tanisha Austin Tanisha Austin
NASA Federal Credit Union
5 / 5
Excellent Presentation
Image of Jennifer Rougeau Jennifer Rougeau
Sharp Healthcare
3 / 5
Good Presentation
Image of Kathy Maurer Kathy Maurer
Iasis Molecular Sciences
5 / 5
Excellent Presentation
Image of Dawn Bohl Dawn Bohl
Retail Integrity Merchandising Solutions
3 / 5
Good Presentation
Image of Colleen Tralongo Colleen Tralongo
Tralongo Tax and Business Services
5 / 5
Excellent Presentation
Thank you for you time with this presentation. 5 / 5
Excellent Presentation
Image of Michelle  Hamilton Michelle Hamilton
Fiscal Services Limited
Thanks for the usful information. 4 / 5
Very Good Presentation
Very informative topic. 5 / 5
Excellent Presentation
Image of Miriam Berger Miriam Berger
A Hire Authority

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