Web-REPUTATION: What is it, why it’s important and how you, as HR, make a difference!

DID YOU KNOW.... More than 76% of Canadian consumers (clients, employees) consult advice found on social networks prior to making decisions! How are YOU, as an HR leader, engaging in today’s social media landscape and why does it matter? Your reputation as a place of employment can be a major factor in your ability to attract and retain top talent, to win and maintain clients, to grow your business and to stay relevant in the marketplace.

How important is your firm’s image, traditional or online? The online presence of your business has become a cornerstone in building a prominent reputation. In this session, we will briefly cover what Web-Reputation is and how, within your reach and sphere of influence as HR, you contribute in protecting such an important and fundamental element of your business. More importantly, how you can make a difference.

Online social media enables people to connect with each other, to share ideas and information that often critically shapes an organization’s reputation and performance. It is another communication channel, often misused and under the misconception of anonymity. HR leaders make a difference, optimize business results and acquire a significant competitive advantage – from a people standpoint – and align to the overall strategy. You want to take advantage of this exciting opportunity, don’t you!

We will look at how the landscape changes, understand key stats and facts about consumers and employees, highlight case studies, share hints & tips as well as tackle the Return On Investment question. An ambitious plan which will leave you with a final thought: “Time well spent”!
This session is an essential opportunity to raise your awareness of your firm’s image, discover tools and techniques to find out what your online image is amid today’s scene. Take the lead, come join us and learn about the “art & science” of shaping your business’ image and optimize results.

Professionals from all functional areas, specifically HR, Communication, PR, Sales, Customer Service, CEOs, Directors and board members.

You will walk away with increased awareness and knowledge of: * Risks and rewards of online presence; examples and food for thoughts. * You work hard; how to work smarter shaping the reputation and performance of your firm by embracing the movement? * How to find out what is your firm’s reputation and how to monitor it effectively. * Attract and retain the best and brightest of the industry. * What if there is damage to your image and reputation? What can you do? And finally, consider this: “It takes 20 years to establish a reputation and 5 minutes to destroy it. If you think about it, you would do things differently.” Warren Buffet

* Article: How PR Pros use Social Media for Real Results, http://bit.ly/al8Wzr by “Mashable” * The landscape: http://www.mediabistro.com/alltwitter/growth-social-media_b13269 * Social HR, book by Harpaul Shambhi * www.solutionml.ca/WebReputation.html Many more resources will be shared during the session.

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