Using Social Media to Support your Recruitment Communications Strategy Locally and Internationally

Social Media are no longer a “nice to have” when it comes your recruitment communications strategy. Candidates are spending an hour or day using social media such as Facebook and LinkedIn. According to a recent survey by Jobvite , 86% of jobseekers have a social network profile and 54% have used Facebook, LinkedIn or Twitter in their job hunt in the past year. As a recruiter, you want to be visible where candidates are spending their time.

Moreover, social media are now a proven channel for attracting candidates. Your peers are already reaping the benefits of social media with 89% saying that they use Social Media for finding candidates. (Source: CareerEnlightenment ). And these benefits are not just for graduates – we have experience of social media being effective for experienced hires as well.

As well as offering a way to help you attract candidates in a more cost effective way, social media can also offer insights that can help across the entire candidate journey – learning more what they think about your organisation and the hiring and onboarding process and what it actually feels like to work for your company – your Employer Brand.

However, social media throw up a huge number of questions – Which media to use? What to say? How to listen and to respond to realise the social dimension to its full and not just treat it as yet another broadcast channel? If you are recruiting internationally, how to use social media across countries where people may use different platforms or engage in very different ways? How to manage all of this when you are already busy from dawn to dusk (and beyond!)? This presentation will give an introduction to the use of social media for recruiting with an emphasis on both general best practice and also an international dimension. It will go on to lay out a roadmap that you can follow to help you build your organisation’s social media strategy.

It will be good for recruiters who are just starting to explore how social media can help them with their attraction strategies as well as more seasoned recruiters looking to expand their knowledge, particularly in areas such as the use of social media to recruit internationally and the use of metrics to evaluate the success of campaigns.

This presentation will be particularly relevant for anyone with responsibility for attracting, sourcing and hiring candidates. It will also be of interest to the broader HR function as social media can help with other aspects of the employee experience.

1. The extent of social media uptake by both candidates and recruiters 2. A tool to help evaluate whether or not your candidates are active on social media 3. A roadmap for building your social media strategy

I am a huge fan of using social media marketing resources from the consumer marketing world to inspire my thinking around how innovations in social media can inform recruitment communications. So, for example, I am a regular reader of mashable.com and Techcrunch.com

		Julia Levy Terra Firma Associates View Profile