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Using Social Media to Support your Recruitment Communications Strategy Locally and Internationally

Topic:
Using Social Media to Support your Recruitment Communications Strategy Locally and Internationally
Date:
June 14, 2012 at 11:00 - 12:00 PM ET
Presenters:
Julia Levy, Strategy and Solutions(Terra Firma Associates)
webcastImgVirtual
Description
Social Media are no longer a “nice to have” when it comes your recruitment communications strategy. Candidates are spending an hour or day using social media such as Facebook and LinkedIn. According to a recent survey by Jobvite , 86% of jobseekers have a social network profile and 54% have used Facebook, LinkedIn or Twitter in their job hunt in the past year. As a recruiter, you want to be visible where candidates are spending their time.

Moreover, social media are now a proven channel for attracting candidates. Your peers are already reaping the benefits of social media with 89% saying that they use Social Media for finding candidates. (Source: CareerEnlightenment ). And these benefits are not just for graduates – we have experience of social media being effective for experienced hires as well.

As well as offering a way to help you attract candidates in a more cost effective way, social media can also offer insights that can help across the entire candidate journey – learning more what they think about your organisation and the hiring and onboarding process and what it actually feels like to work for your company – your Employer Brand.

However, social media throw up a huge number of questions – Which media to use? What to say? How to listen and to respond to realise the social dimension to its full and not just treat it as yet another broadcast channel? If you are recruiting internationally, how to use social media across countries where people may use different platforms or engage in very different ways? How to manage all of this when you are already busy from dawn to dusk (and beyond!)? This presentation will give an introduction to the use of social media for recruiting with an emphasis on both general best practice and also an international dimension. It will go on to lay out a roadmap that you can follow to help you build your organisation’s social media strategy.

It will be good for recruiters who are just starting to explore how social media can help them with their attraction strategies as well as more seasoned recruiters looking to expand their knowledge, particularly in areas such as the use of social media to recruit internationally and the use of metrics to evaluate the success of campaigns.

Who Should Participate
This presentation will be particularly relevant for anyone with responsibility for attracting, sourcing and hiring candidates. It will also be of interest to the broader HR function as social media can help with other aspects of the employee experience.
What You Will Learn
1. The extent of social media uptake by both candidates and recruiters 2. A tool to help evaluate whether or not your candidates are active on social media 3. A roadmap for building your social media strategy
Recommended Resources
I am a huge fan of using social media marketing resources from the consumer marketing world to inspire my thinking around how innovations in social media can inform recruitment communications. So, for example, I am a regular reader of mashable.com and Techcrunch.com
Communities
Staffing and Recruitment
ROI on Investment in Staffing Technology
Expatriate Selection
Staffing Metrics
Affirmative Action/EEO/Diversity
Social Media And Employee Communications
Quality of Hire
Online Staffing and Sourcing
Presented by
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Julia Levy
Terra Firma Associates

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Event Sponsors
Terra Firma Associates
Terra Firma Associates is an international recruitment communications agency which provides a full suite of print, online and social advertising services.
File List
Feedback
Name Comment Rating
Image of Bev Curtis Bev Curtis
John Deere
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Suzanne Skelton-Parker Suzanne Skelton-Parker
Fifth Third Bancorp
3 / 5
Good Presentation
4 / 5
Very Good Presentation
Image of Diane Marzec Diane Marzec
Top Echelon Contracting
4 / 5
Very Good Presentation
Image of Sarah Warren Sarah Warren
Southwest Securities, Inc.
3 / 5
Good Presentation
4 / 5
Very Good Presentation
Image of nadine buckley nadine buckley
MassMutual Financial Group
3 / 5
Good Presentation
Image of Keri Howard Keri Howard
Metropolitan Ministries
4 / 5
Very Good Presentation
Image of Anita Jessup Anita Jessup
California Polytechnic State University, Pomona
4 / 5
Very Good Presentation
3 / 5
Good Presentation
3 / 5
Good Presentation
Image of Tricia Feuerborn Tricia Feuerborn
American Century Investments
5 / 5
Excellent Presentation
Image of Tony Bianchi Tony Bianchi
Follett School & Library Group
5 / 5
Excellent Presentation
Image of Diana Trujillo, PHR Diana Trujillo, PHR
The Conti Group
4 / 5
Very Good Presentation
Image of Sekema Rhodes Sekema Rhodes
Intact Technology Inc
4 / 5
Very Good Presentation
3 / 5
Good Presentation
Image of Ernestine Julue Ernestine Julue
Camoplast Solideal
4 / 5
Very Good Presentation
Image of Heather Martinez Heather Martinez
Deloitte Touche Tohmatsu Limited
4 / 5
Very Good Presentation
4 / 5
Very Good Presentation
Image of Pam Mc Catty Pam Mc Catty
Suncoast Schools Federal Credit Union
4 / 5
Very Good Presentation
Image of Laura McLaren Laura McLaren
Iron Hill Brewery & Restaurant
3 / 5
Good Presentation
Image of Chuck Toth Chuck Toth
Works Alberta
4 / 5
Very Good Presentation
Image of Jennifer Behar Jennifer Behar
Thomas Group, Inc.
4 / 5
Very Good Presentation
Image of TR Tuccio TR Tuccio
Consultant
4 / 5
Very Good Presentation
Image of Margaret Lattmann Margaret Lattmann
S&s Worldwide
3 / 5
Good Presentation
Image of Karma Topor Karma Topor
Case Western Reserve University
4 / 5
Very Good Presentation
Image of Kathrine Marlow Kathrine Marlow
Oracle Corporation
5 / 5
Excellent Presentation
5 / 5
Excellent Presentation
Image of Cheryl Dolego Cheryl Dolego
Cuyahoga Valley Career Center
3 / 5
Good Presentation
Image of S.M. Parks S.M. Parks
Parks & Associates, Inc.
5 / 5
Excellent Presentation
Image of Adrian Narayanan Adrian Narayanan
Verizon Wireless
Fantastic job ! Learnt a bunch from this presentation ! 5 / 5
Excellent Presentation
Image of Jelena Basaric Jelena Basaric
firstbeatmedia
I would like to have that poll results 5 / 5
Excellent Presentation
Image of Julie Lynch Julie Lynch
Sci Engineering Inc
speaker was very monotone and the quality of the voice/microphone was not as 'crisp' as in other webinars from HR.com. 3 / 5
Good Presentation
Image of Maria Wormley Maria Wormley
Penn Medicine
The tone of the presenter is very important. If it is too monotone it make the subject matter uniteresting and you start loosiing your concetration. A more lively voice would have been helpful. 3 / 5
Good Presentation
Image of Ashley Gray Ashley Gray
Shane Co.
too much stats/data versus best practices. She lost me very early on. 2 / 5
Poor Presentation

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