Using Mobile, Social & Video for Open Enrollment Communications

There are three developments that have made communicating benefits harder than ever:

1) The increasing complexity of benefits, especially health benefits

The revolution in employee choice that started with cafeteria benefit plans has continued unabated. This is particularly true in health care where consumer driven health plans aim to deliver better value for the buck, but at the cost of increased complexity for employees.

2) The general difficulty in getting anyone's attention

People are so bombarded with email, text messages, and tweets; and so distracted by the cornucopia of information of the web, that it is very difficult to get them to pay attention to the things you think they need to know. People feel busier and more stressed than ever which leads them to delete emails or dump handouts with scarcely a glance.

3) The need to master multiple communications channels

There was a time when a pamphlet backed up with a few town halls meetings was sufficient for informing employees about open enrollment. Now, HR has to master email campaigns, web sites, social media platforms, and videos among other tools—not to mention the ‘must do’ opportunity of bringing communication to mobile platforms like smart phone and tablets.


Fortunately, there are new ideas and methods for communicating during the open enrollment period that will help you battle past these challenges.

This webinar will look at the thinking that lies behind successful open enrollment communication programs drawing on ideas from professional marketers, knowledge management experts and social media gurus. We also share specific tips and techniques related to the use of video, social media, and “federated” creation of content.

All Registered HR.com members are also eligible for:

Organizations Don’t Tweet, People Do by Euan Semple

		David Creelman Creelman Research View Profile

		Joan Babinski Brainshark View Profile

		Bill Rubidge Mercer View Profile

This webcast is available to all registered HR.com members for free. You are currently subscribed to HR.com as a Free Member.

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