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Using Mobile, Social & Video for Open Enrollment Communications

Topic:
Using Mobile, Social & Video for Open Enrollment Communications
Date:
July 26, 2012 at 1:00 - 2:00 PM ET
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Description
There are three developments that have made communicating benefits harder than ever:

1) The increasing complexity of benefits, especially health benefits

The revolution in employee choice that started with cafeteria benefit plans has continued unabated. This is particularly true in health care where consumer driven health plans aim to deliver better value for the buck, but at the cost of increased complexity for employees.

2) The general difficulty in getting anyone's attention

People are so bombarded with email, text messages, and tweets; and so distracted by the cornucopia of information of the web, that it is very difficult to get them to pay attention to the things you think they need to know. People feel busier and more stressed than ever which leads them to delete emails or dump handouts with scarcely a glance.

3) The need to master multiple communications channels

There was a time when a pamphlet backed up with a few town halls meetings was sufficient for informing employees about open enrollment. Now, HR has to master email campaigns, web sites, social media platforms, and videos among other tools—not to mention the ‘must do’ opportunity of bringing communication to mobile platforms like smart phone and tablets.


Fortunately, there are new ideas and methods for communicating during the open enrollment period that will help you battle past these challenges.

This webinar will look at the thinking that lies behind successful open enrollment communication programs drawing on ideas from professional marketers, knowledge management experts and social media gurus. We also share specific tips and techniques related to the use of video, social media, and “federated” creation of content.






Who Should Participate
  • HR professionals with responsibility for benefits
  • HR professionals with responsibility for employee communication
Extra Learning Material

All Registered HR.com members are also eligible for:

  1. A copy of the slides presented in this presentation. These are available before and after the presentation.
  2. A Real Media file of the presentation. This file can be downloaded to your iPod or MP3 player after the presentation.
  3. Access to more than 400 podcasts with HR Gurus and Industry Leaders (downloadable files available 24 hours after the live broadcast) as well as access to our blogs, polls, surveys, 25,000+ article library, Business Book Reviews and so much more!
Recommended Resources
Organizations Don’t Tweet, People Do by Euan Semple
Categories
Benefits
Staffing and Recruitment
Leadership
Workforce Planning and Analytics
Staffing Technology
Voluntary Benefits
Retirement Benefits
401(k)
Health and Wellness
Plan Options
Medicaid
Medicare
Medical Benefits
Consumer-Directed Healthcare (CDH)
Self-Directed Healthcare (SDH)
Flexible Savings Accounts (FSAs)
Health Savings Accounts (HSAs)
Health Reimbursement Accounts (HRAs)
Long-Term Disability
Health Maintenance Organizations (HMOs)
Preferred Provider Organizations (PPO)
Private Fee For Service (PFFS)
Insurance
Accident
Health
Life
Vision
Dental
Topical Health Issues
AIDS Policies
Leave Benefits
Parental Leave
Paid Time Off (PTO)
Sick Leave
Family Medical and Leave Act
Healthcare Legislation and Compliance
ERISA
HIPAA
COBRA
Work-Life Programs and Employee Assistance Programs (EAPs)
Relocation Services
Pet Insurance
Parenting Resources
Legal and Employee Counseling
Financial Advisement
Addiction Therapy
Academic Referral
Telecommuting
Job Sharing
Healthcare/Wellness
Flextime
Dress Code
Concierge
Childcare/Eldercare
Employee Wellness
Social Media And Employee Communications
Benefits - Cost Containment, Audits and Legal Risks
Online Staffing and Sourcing
What You Will Learn
  • A view to change minds and affect behavior, not just distribute information, can radically improve effectiveness.
  • The ability to provide information in manageable chunks, when and where an employee needs it
  • Measuring communication effectiveness is not only more important than ever, it is easier to do.
Sponsored by
Brainshark
Brainshark
Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations.
Presented by
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David Creelman
Creelman Research

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Joan Babinski
Brainshark

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Bill Rubidge
Mercer

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Who is Eligible

This webcast is available to all registered HR.com members for free. You are currently subscribed to HR.com as a Free Member.

Click the button to access this webcast. Archives, MP3 and PowerPoint slides

What is Required to Attend

Participants in the live webcast will need access to a computer connected to the Internet. HR.com highly recommends you test your computer in advance of the webcasts.

Once you register for the webcasts, full login instructions will be sent to you 24 and 2 hours prior to going live. You must run the system test to ensure you can access the session.

Documents

Feedback
Name Comment Rating
3 / 5
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Copart Inc
4 / 5
Very Good Presentation
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4 / 5
Very Good Presentation
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5 / 5
Excellent Presentation
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Communication Partners Inc
2 / 5
Poor Presentation
3 / 5
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Children's Mercy Hospitals & Clinics
4 / 5
Very Good Presentation
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CareTech Solutions
4 / 5
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John Chute & Associates
4 / 5
Very Good Presentation
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3 / 5
Good Presentation
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International AIDS Vaccine Initiative (IAVI)
3 / 5
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TruStar Talent Corporation
4 / 5
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4 / 5
Very Good Presentation
4 / 5
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3 / 5
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ICL Performance Products
4 / 5
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3 / 5
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3 / 5
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Healthcare Management Administrators, Inc.
4 / 5
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Quest Diagnostics
4 / 5
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American Speech-Language-Hearing Association
3 / 5
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4 / 5
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5 / 5
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Price Brothers Management Company
3 / 5
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3 / 5
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4 / 5
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3 / 5
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5 / 5
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The BOSS Group
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Lyons Companies
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Royal Caribbean Cruises Ltd.
3 / 5
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Draeger Medical Systems, Inc
3 / 5
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5 / 5
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3 / 5
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Aurora BayCare Medical Center
5 / 5
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4 / 5
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4 / 5
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3 / 5
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Children's Hospital and Medical Center
3 / 5
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4 / 5
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Miami Dade College
4 / 5
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Lifebridge Health
4 / 5
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Image of Carrie Dean Carrie Dean
ADP, Inc.
4 / 5
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Image of Dalene Crowder Dalene Crowder
Verizon Telecom
4 / 5
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Rubenstein Associates, Inc.
3 / 5
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Corrpro Companies Inc
3 / 5
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Blue Cross and Blue Shield of North Carolina
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4 / 5
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4 / 5
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Pcl Construction Services
4 / 5
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American Century Investments
4 / 5
Very Good Presentation
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United Federal Credit Union
3 / 5
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Walker Parking Consultants
4 / 5
Very Good Presentation
4 / 5
Very Good Presentation
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Altru Health System
4 / 5
Very Good Presentation
Image of Candace Auman Candace Auman
Union Hospital, Inc.
4 / 5
Very Good Presentation
Image of Jessie Gunn Jessie Gunn
United Way of Amarillo and Canyon
3 / 5
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W.L. Butler Construction,Inc.
4 / 5
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Image of Tami Haith Tami Haith
RE/MAX International, Inc.
4 / 5
Very Good Presentation
Image of Christina Varner Christina Varner
City Hospital
4 / 5
Very Good Presentation
Image of Laura Peters Laura Peters
Ridgewood Savings Bank
Audio quality was too poor to continue with the webinar. You should have a phone number set up in addtion to the streaming audio. 1 / 5
Bad Presentation
Image of Annette Saldutti Annette Saldutti
Telerx Marketing Inc.
I appreciate all the webinar options. 5 / 5
Excellent Presentation
Image of Julie Burnett Julie Burnett
Kaiser Permanente
I had difficulty understanding Joan due to the sound distortions. 3 / 5
Good Presentation
Image of walter Pitlock walter Pitlock
Tomball Independent School District
I was hoping the presentation would of gone in depth into some of the actual communication forms 3 / 5
Good Presentation
PLEASE SEND A LINK TO THE PRESENTATION SAMPLES THAT THE OTHER COMPANIES PUT TOGETHER FOR THEIR OPEN ENROLLMENT. 4 / 5
Very Good Presentation
Image of Jo Pinon Jo Pinon
Telerx Marketing Inc.
Thank you. 4 / 5
Very Good Presentation
Image of MARIA SILVA MARIA SILVA
Lifesouth Community Blood Centers Inc
"Very Good Webinar 4 / 5
Very Good Presentation

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