In the past most organizations had clear-cut boundaries and roles were well-defined. While they had to be responsive to customers and employees, major decisions were left to management and communications with employees and customers were typically one-way. With the emergence of social media and non-traditional ecosystems, interactions tend to be two-way and change can be driven by any number of stakeholders, including employees, partners and suppliers.
In order to thrive in this environment businesses are deploying and using new social tools and taking advantage of the many new business opportunities. Organizations are evolving to be social businesses, which are defined as those that have the strategies and technologies that allow all parts of their ecosystems to be engaged, create value, form relationships and make decisions. Social business is the latest step in the evolution of business that began with the advent of the Internet and electronic communications. In these organizations work is accomplished differently and products and services are created and purchased in new ways. Since social businesses can adapt to their environments, they are well suited to meet the changing needs of their internal and external constituencies.
This presentation will provide an understanding of how the adoption of social media practices is creating organizational change and transforming organization to be more collaborative and transparent. Dr. Goldberg will point out the implications of social media on job design, virtual work, performance appraisals, recruiting, and leadership. Individuals will learn how to assess organizational readiness for social media and will learn the criticality of strategy development so that their organizations avoid the minefield of blindly adopting social media tactics. Metrics and assessment techniques that enable practitioners to understand the impact of these changes will also be discussed. Finally, examples will be provided of how practitioners can help organizations leverage social networks and act as change agents and help build brand equity.
Who Should Participate
HR executives and leaders, OD practitioners, training and development leaders, communications leaders, recruitment specialists
What You Will Learn
What a social business is and how organizations are transforming to be social buisnesses
The relationship between social media and virtual work
How social media witll impact leadership
How HR practitioners can improve brand equity using social media
Open Leadership by Charlene Li
Digital Culture Blog
please schedule sessions for 55 mins 45 min for speaker 10 min for Q&A with a 5 min allowance to move to another session before it starts.
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