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The Social Media Business Equation

Topic:
The Social Media Business Equation
Date:
June 14, 2013 at 1:00 - 2:00 PM ET
Presenters:
Eve Mayer, CEO(Social Media Delivered)
webcastImgVirtual
Description
Facebook, Twitter LinkedIn and YouTube are changing how our world communicates. If you do all the right things but do them in the wrong places, social media will not grow your business. Many people go into social media looking to put "like with like". In other words they join networks filled with counterparts and competitors. Opposites attract - you need to go where your customers and prospects are! Believe it or not - there is an equation you can use to make sure your social media efforts convert into business. Measuring Social Media can be a challenge but not impossible. In fact, when you have 2 things - a specific goal in mind and a way to track your progress through clearly defined checkpoints, you can actually determine a return on your social media investment.

A vast majority of CEOs remain hesitant to embrace the new era of emerging media and continue to wonder if it’s possible for an organization to truly leverage these tools and grow their business as a result?

According to Eve Mayer’s book entitled The Social Media Business Equation™, the answer is a resounding YES! This seminar dispels common social media myths, and rather focuses on the logic behind using social media regardless of an organization’s size or industry. This presentation will give you the tools to understanding the "equation" and applying it to business practices. Eve will review several different case studies from a variety of small, medium and large companies like Lane Bryant, Mayo Clinic, and General Motors to exemplify how social media worked with their particular marketing scenarios. At the conclusion we’ll also review how a return on investment can be coordinated to engagement on social networks.
Who Should Participate
Anybody interested in how social media has changed the business world and who wants to learn how social media can be used to grow their business.
What You Will Learn
Attendees will review a step by step process which shows how an executive can unleash their brand’s potential, and embrace the opportunities found within their networks using social media platforms like Twitter, Facebook, LinkedIn, etc.

Attendees will walk away with an enlightened perspective about how using social media at the appropriate frequency and with the right content will establish contacts and convert them to a return on relationships and a return on investment.

Attendees will learn how solid relationships from different social media platforms will increase brand awareness, lead to stronger search ability online and generate a positive ROI across various departs within the organization.

Recommended Resources
Eve Mayer’s book: The Social Media Business Equation™,
Communities
Social Media And Employee Communications
Change Management
Strategic and Tactical Leadership
Employment Brand
Culture
External Social Networks
Social Media and Employee Communications Tools and Technology
Presented by
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speaker spacer
Eve Mayer
Social Media Delivered

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Event Sponsors
Social Media Delivered
Social Media Delivered takes pride in offering social media services to our clients based on proven methodologies, including our CEO’s Social Media Business Equation. We know it works because we use it ourselves.
File List
Feedback
Name Comment Rating
Image of Kisha Wilson Kisha Wilson
Slabb, Inc.
4 / 5
Very Good Presentation
Image of Kathy Moses, MBA Kathy Moses, MBA
Wellpoint, Inc.
5 / 5
Excellent Presentation
Image of John Garcia John Garcia
Oracle Corporation
3 / 5
Good Presentation
Image of Sheila Avari Sheila Avari
Fusion Consulting Group
4 / 5
Very Good Presentation
Image of Debbie Holland Debbie Holland
Eckenrodeo-Maupin, Attorneys at Law
3 / 5
Good Presentation
Image of Gwyneth Fournie, PHR Gwyneth Fournie, PHR
Gwyneth Fournie, PHR
3 / 5
Good Presentation
Image of Agni Skafidas Agni Skafidas
Self Employed
3 / 5
Good Presentation
Image of Michael Singletary Michael Singletary
Crown Beverages, Inc.
4 / 5
Very Good Presentation
Image of Judy James Judy James
University Of Georgia
5 / 5
Excellent Presentation
Image of Lousetta Keyes Lousetta Keyes
Caesars Entertainment Corporation
4 / 5
Very Good Presentation
Image of Belinda Richardson Belinda Richardson
Seton Healthcare Network
5 / 5
Excellent Presentation
5 / 5
Excellent Presentation
Image of Deborah MacGilvary Deborah MacGilvary
Lowes Companies, Inc.
5 / 5
Excellent Presentation
Image of Nancie McClendon, MPA Nancie McClendon, MPA
University Conference Services
5 / 5
Excellent Presentation
Image of Caley Bohn Caley Bohn
Salus Corporate Wellness
5 / 5
Excellent Presentation
Image of Susan Crawley Susan Crawley
Conseco Services, LLC
4 / 5
Very Good Presentation
Image of Joyce Bowers Joyce Bowers
Army and Air Force Exchange Service
4 / 5
Very Good Presentation
Image of Bonnie O'Connor Bonnie O'Connor
Leech Lake Gaming
4 / 5
Very Good Presentation
Image of Amy Heater Amy Heater
Rackspace Hosting
3 / 5
Good Presentation
Image of Jennifer Muffitt Jennifer Muffitt
Loblaw Companies Limited
4 / 5
Very Good Presentation
Image of Cynthia Rojas Cynthia Rojas
DME Business Solutions
3 / 5
Good Presentation
4 / 5
Very Good Presentation
Image of Kristi Lamarca Kristi Lamarca
A&M Hospitalities, LLC
5 / 5
Excellent Presentation
Image of Elyse Moore Elyse Moore
IPS Technology Services
5 / 5
Excellent Presentation
Image of Atrailya Thompson Atrailya Thompson
GameStop Corp.
Great Presentation and thank you for answering questions. 5 / 5
Excellent Presentation
This was my first experience with this type of webinar and it has impressed me very much. I felt connected to the speaker and others as well as never loss my interest in the topic being delivered. It also has opened up new alternatives for my office to deliver its services. Thank you. Ms. Eve Mayer delivered an excellent presentation. 5 / 5
Excellent Presentation
This was the best presentation of the two days so far 5 / 5
Excellent Presentation

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