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Social Media Policies and More: Checklist Guidance for Managing Digital Era Risks
Date:July 10, 2012 at 11:00 - 12:00 PM ET
You are about to Register for....Social Media Policies and More: Checklist Guidance for Managing Digital Era Risks
Educational Webcast on Tuesday, July 10, 2012 11:00 - 12:00 PM ET
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Every organization needs to think about and be prepared to manage the risks associated with operating in the Digital Era. It doesn’t matter whether social media is part of the organization’s strategic agenda, or if the organization itself has any deliberate digital presence. It also doesn’t matter how large the organization is, whether it’s for-profit, BtoB or BtoC, or which industry or sector it operates in. To put it simply: If you employ people, you should have a social media policy. Digital Era risks exist regardless of an organization’s focus on technology, and/or the personal feelings of that organization’s leaders about social media and other 2.0 tools. Managing those risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. Generally speaking, however, there is no simple solution or “one size fits all” approach, and a “fix-it-and-forget-it” strategy is one few organizations can afford. Creating a social media policy of some sort is necessary for all organizations, but it's hardly sufficient to manage all the Digital Era risks organizations face. Drafting and implementing a social media policy should be considered part of a larger effort to ensure that an organization’s employment policies reflect Digital Era realities, and that both employees and managers understand not just the “new” rules, but also how “old” rules apply in the new era. Organizations must also reexamine and update their operational policies, as well as their legal agreements and contracts. And if they have active digital communities, both externally and internally, they need to have proper engagement guidelines in place, as well as updated crisis management plans. This webcast will enable attendees to enhance their organization’s ability to manage Digital Era risks by offering checklist guidance focused on both outcomes (the “what”) and processes (the “how”).
Who Should Participate
HR professionals, as well as in-house and outside legal counsel and other people who would be involved in creating social media guidelines and policies and developing the collateral material to communicate, implement, and enforce them.
Extra Learning Material
All Registered HR.com members are also eligible for:
Human Resources Management
Legal and Compliance - Managing Employer Risk
Training and Development
Workforce Planning and Analytics
Internal Corporate Communications
Law and Legislation
Employment Contracts and Non-Competes
Training On Compliance
Social Media And Employee Communications
What You Will Learn
That developing and implementing as social media policy is a necessary first step, but a single policy alone is not sufficient. Organizations must review and update all their policies and procedures to reflect Digital Era risks, as well as employment agreements and other legal documents. They must also develop and implement appropriate training for both employees and managers, and create and implement an ongoing communication plan. Finally, they must be prepared to review and update everything at least once a year.
Who is Eligible
This webcast is available to all registered HR.com members for free. You are currently subscribed to HR.com as a Free Member.
Click the button to access this webcast. Archives, MP3 and PowerPoint slides
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