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Personal Online Brand Protection and Promotion

Personal Online Brand Protection and Promotion
June 14, 2012 at 11:00 - 12:00 PM ET
Grant Goodwin, President(All Roads Inc.)
How Thought Leaders can build a strong personal online brand to benefit themselves and their organizations.

You’ve heard it before: “Your people are your brand”. But are they visible online? And, if so, is their value evident to those looking to hire or be hired by them?

In 2012, prospective customers and employees no longer turn to nor trust the “company line” when it comes to the value of an organization. Instead, they seek the thoughts, ideas and solutions of the leaders of an organization when deciding whether to engage with it.

In today’s digitally connected and socially-exposed world, business leaders are increasingly expected to be visible and accessible online. But when the technology is not innate, when time pressures are ever-heavy, and when reputational risks are exponentially propagated, how does one go about protecting and promoting their best thinking online?

In this presentation, you will learn how key executives and knowledge-holders in an organization can develop and create a thought-leadership brand online that addresses the risks of personal and corporate exposure, while creating enormous opportunities for both individuals and their employers.

You’ll also learn how to manage what appears when people search for your name online, and how to turn that event into a great opportunity for you and your company.

We’ll show you how instructional content helps build an authoritative brand that creates enormous opportunities across the company, and how to capture and publish your best thinking and leverage it on social networks like LinkedIn and Twitter.

You’ll leave this webinar knowing the key components of the thought leader’s personal online brand and 5 actionable steps you can take to immediately begin protecting and promoting both your name online, and those of the key leaders in your organization.

Who should attend?

•       HR professionals who are looking to carefully build their names online.
•       Hiring managers who want to leverage the thought leadership of the company to improve their employer brand.
•       HR managers who are looking for innovative ways to increase retention at the executive level.

Attendees of this webinar will be offered free access to All Roads’ proprietary personal online brand assessment and recommendation engine: This tool assesses three important things: credibility in your industry, attitudes towards being online, and your current visibility on search-engines and social networks. The scores generated by the tool then drive personalized, actionable recommendations to help credible professionals make their mark online, one attainable step at a time.

The Do I Matter tool is also an excellent resource leading into the event and we encourage all participants to maximize their experience by completing the 5-minute assessment before joining us for the live webinar. For more information visit:

Here’s a look at what professionals have to say about our most recent webinar sessions:

“Thanks very much for an informative webinar. I learned a lot. And I was quite relieved to hear your point of view on Twitter and Facebook, as I have been wondering about their applicability to my online efforts. “

“A short message to say thanks for a most informative webinar. I've been concerned about my own ignorance of social media.”

“Thanks for the seminar, I found it very interesting! I took home many ideas that I have already started implementing. “

“I thoroughly enjoyed the webinar and will be putting a number of actions in place. I found it to be very practical and answered a numbers of questions that I was pondering for a while.”

Who Should Participate
• HR professionals who are looking to carefully build their names online. • Hiring managers who want to leverage the thought leadership of the company to improve their employer brand. • HR managers who are looking for innovative ways to increase retention at the executive level.
What You Will Learn
• The effects of executive online exposure to your organization • How to leverage organizational Thought Leadership online • How individual and executive team online brand provides opportunities across the organization, including talent attraction and retention. • Why educational content is so important, how to develop it, and how to publish it online. • Where, Google+, Twitter and Facebook fit in to individual online branding • How to manage search results when outsiders look your people up prior to meetings.
Recommended Resources,,,
Human Resources Management
Training and Development
Organizational Development
Employee Satisfaction/Engagement
Creativity and Innovation
Communication Programs
Approaches and Systems (not software)
Corporate Learning
Authoring Tools
Analytics and Measurement
Learning Content Management Systems
Content Development
HR As Consultant
Contract Workforce and Talent Exchange
Rewards and Recognition
Integrated Talent Management
Social Media And Employee Communications
Technology Enabled Learning
Quality of Hire
Presented by
speaker spacer
Grant Goodwin
All Roads Inc.

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Event Sponsors
All Roads Inc.
All Roads specializes in developing and managing the personal brands of thought leaders online. Essentially, we make people who matter offline, matter online.
File List
Name Comment Rating
Image of Chuck Toth Chuck Toth
Works Alberta
4 / 5
Very Good Presentation
Image of Michael Dempsey Michael Dempsey
Financial Benefits Network
4 / 5
Very Good Presentation
Image of Joann Rizzo Joann Rizzo
5 / 5
Excellent Presentation
Image of Ericka Browne, SPHR-CA, GPHR Ericka Browne, SPHR-CA, GPHR
Blue Water Thermal Solutions
4 / 5
Very Good Presentation
Image of Annette Appel Annette Appel
Caterpillar Inc.
3 / 5
Good Presentation
Image of Jennifer Towns Jennifer Towns
The Hartford Financial Services
5 / 5
Excellent Presentation
Image of Lisa Silcox Lisa Silcox
Eckler Ltd.
4 / 5
Very Good Presentation
Image of Gaydriel Taylor Gaydriel Taylor
Winn-Dixie Stores, Inc.
4 / 5
Very Good Presentation
Image of Lisa Beauclaire, PHR, MBA Lisa Beauclaire, PHR, MBA
American Family Insurance Group
3 / 5
Good Presentation
Image of Tiffanie Sileo, PHR Tiffanie Sileo, PHR
Kettering Health Network
3 / 5
Good Presentation
Image of Patricia McKnight Patricia McKnight
Financial Accounting Foundation
5 / 5
Excellent Presentation
Image of Wanda Campbell Wanda Campbell
Edison Electric Institute
Exceptional presentation! One of the best I have ever attended! Practices what he preaches. 5 / 5
Excellent Presentation
Image of Lee-Ann Kosziwka Lee-Ann Kosziwka
Region of Peel - Public Health
It would have been great to have the slides available before the presentation. I can spend more time listening rather than scribbling down the points on the slide. 4 / 5
Very Good Presentation
love the virtual events however when trying to attend back to back sessions either I have to drop from a session early or arrive to a session late. Could the scheduling be for 55 minutes allowing the speaker presentaiton for 45 mins with 10 mins Q&A allowing for 5 mins to close out and start next session. This speaker should be more conversational in nature including voice variety and speed. Techinical issues:an echo on the phone; youtube presentations could not be heard thus not effective. 3 / 5
Good Presentation
"The presentation seemed to be geared mostly to making businesses more relevant online by improving the credibility of individuals on that team. Would like to have the direct examples of individuals (such as job seekers) who are not ""marketing a company"" but marketing themselves." 4 / 5
Very Good Presentation
Image of Stephanie M. Sylvester Stephanie M. Sylvester
Consultant (HR) Maryland
Very informative. Provided great insight on the importance of having a good personal brand. 5 / 5
Excellent Presentation

Do you have any comments that you would like to share about the value of this session?

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