Organizations Don’t Change, People Do

If you are trying to transforming your organization’s culture to achieve big strategic changes, chances are you will fail. Sounds like a bold statement, doesn’t it. Unfortunately, when it comes to make big changes in your business, organizational transformation, the odds are against you. Research shows that 70% of change management programs fail. Why? It’s pretty simple. Business strategies rely heavily on hard-number performance metrics focused on organizational outcomes. What’s missing? When it comes to successful organizational culture transformation, what separates the successful for the unsuccessful? Remembering that organizations do not change, people do.

Change programs that focus only on hard number key performance indicators and do not address the cultural health of an organization fall short of ensuring cultural transformation. The best executive dashboards in the world cannot help you change your culture. Mandated strategic objectives will not work either. Your employees will not change what they value, how they work with each other, and how they construct meaning just because they are told to change.

Why is cultural change so hard? Change often means challenging the status quo. Understanding the readiness for change by the decision-makers and employees is critical. The status quo that defines organizational culture and processes is something we don’t often question. And when we do, the challenge of shifting culture is often too daunting.

While transforming an organization’s culture is really difficult, it is not impossible. A dynamic mix of organizational and individual change approaches, program management techniques, performance measures, and cultural levers, and technology can be employed to enable the seemingly impossible. Join Mary Haskins and Jennifer Guano from SAP's Office of Chief Marketing Officer as they walk you through the cultural change management approach being used to transform the Global Marketing Organization.

HR Professionals Change management professionals

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http://www.managementexchange.com/story/culture-eats-strategy http://www.siriusdecisions.com/blog/beware-counting-that-doesnt-count/ http://www.btobonline.com/article/20120611/STRATEGY02/306119982/siriusdecisions-taking-sales-enablement-to-a-higher-level#

		Jennifer Guano SAP AG View Profile

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