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Organizations Don’t Change, People Do
Date:August 21, 2012 at 1:00 - 2:00 PM ET
You are about to Register for....Organizations Don’t Change, People Do
Educational Webcast on Tuesday, August 21, 2012 1:00 - 2:00 PM ET
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If you are trying to transforming your organization’s culture to achieve big strategic changes, chances are you will fail. Sounds like a bold statement, doesn’t it. Unfortunately, when it comes to make big changes in your business, organizational transformation, the odds are against you. Research shows that 70% of change management programs fail. Why? It’s pretty simple. Business strategies rely heavily on hard-number performance metrics focused on organizational outcomes. What’s missing? When it comes to successful organizational culture transformation, what separates the successful for the unsuccessful? Remembering that organizations do not change, people do.
Change programs that focus only on hard number key performance indicators and do not address the cultural health of an organization fall short of ensuring cultural transformation. The best executive dashboards in the world cannot help you change your culture. Mandated strategic objectives will not work either. Your employees will not change what they value, how they work with each other, and how they construct meaning just because they are told to change.
Why is cultural change so hard? Change often means challenging the status quo. Understanding the readiness for change by the decision-makers and employees is critical. The status quo that defines organizational culture and processes is something we don’t often question. And when we do, the challenge of shifting culture is often too daunting.
While transforming an organization’s culture is really difficult, it is not impossible. A dynamic mix of organizational and individual change approaches, program management techniques, performance measures, and cultural levers, and technology can be employed to enable the seemingly impossible. Join Mary Haskins and Jennifer Guano from SAP's Office of Chief Marketing Officer as they walk you through the cultural change management approach being used to transform the Global Marketing Organization.
Who Should Participate
HR Professionals Change management professionals
Extra Learning Material
All Registered HR.com members are also eligible for:
http://www.managementexchange.com/story/culture-eats-strategy http://www.siriusdecisions.com/blog/beware-counting-that-doesnt-count/ http://www.btobonline.com/article/20120611/STRATEGY02/306119982/siriusdecisions-taking-sales-enablement-to-a-higher-level#
Staffing and Recruitment
Workforce Planning and Analytics
Integrated Talent Management
What You Will Learn
Focus on mindset shifts to change the status quo to better align with your organization’s desired future state Understand the difference between the organizational change journey and the individual change journey, and why you should care Tips on how to accelerate change in your organization
Who is Eligible
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