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In today’s ever changing world of recruitment marketing, one variable remains constant: your employment website. No matter the sourcing channel, be it social or traditional media, referrals, emails, SEO, SEM or even snail mail, your career site is and will remain the primary destination for candidates as they evaluate your organization as an employer. Thus, it has the ability to make – or break – your recruitment marketing outcomes. This seminar will demonstrate the profound effect the look and user interface (UI) have on recruiting efforts by walking attendees through employment website best practices and innovations, from the very basics of quick search job functionality to rich and social media integrations. Participants will come away with a thorough understanding of how they can increase the number of quality applicants they attract by improving their organization’s career site.
The session will be presented by recruitment marketing veteran, Curtis Rogers, and digital design and development expert, Brandon Spencer. Curtis has overseen the development of numerous innovative applications that support various HR employment functions. Previously he was the Co-founder, President/CEO of Rogers and Associates, a recruitment advertising agency with offices throughout the United States. His experience at Rogers led to the development of one of the nation’s first online career websites, CareerTaxi.com. Rogers and Associates was acquired by TMP Worldwide where Curtis remained as Division President, active with Monster.com. In addition, he helped build one of the largest employment websites in China, EmployChina.com. Today, he is the President/CEO of CKR Interactive, a leading global employment marketing and branding company.
Brandon’s talents in online design and development are without equal. He brings his unique gifts for intelligent, efficient and innovative work to CKR Interactive as our Director of Interactive Services. He joined CKR as our senior web designer/developer in 2007, after working at Motorola, Inc., where he created hundreds of website solutions for their advertising department and assisted in the design and testing for the evolution of multiple interactive and development products. His passion for intelligent, eye-catching design and innovative website solutions has consistently helped our creative team turn outstanding concept ideas and creative into award-winning online designs, including a 2010 and 2011 Webby Honor in the Employment category.
Together, the two will demonstrate to participants how to create an award-winning career site that is optimized to attract top talent.
Who Should Participate
Any HR professional interested in talent management, recruitment, retention, internal and external communications, and/or web design.
Extra Learning Material
All Registered HR.com members are also eligible for:
The bookmarks located here are all sources that correlate to the presentation’s content and eLearning Quiz Questions.
Staffing and Recruitment
Corporate Branding/Employer Branding
Corporate Career Portal
Internet and Job Tools / Courses
Online Staffing and Sourcing
What You Will Learn
Participants will come away with a thorough understanding of:
Who is Eligible
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