SIGN UP NOW!
It's FREE!

Create a Profile and Start Networking with HR Professionals
Register Now - It's Free Registration info
 
Member Content
Blogs | Questions | Files | Events | HR Groups | Members
PHR/SPHR Exam Prep Course
HRCI Recertification


  • Upcoming Events
  • Past Events
  • Public Events
Advertise Here

Leadership and Social Media – How to tame the 800 pound Gorilla

Topic:
Leadership and Social Media – How to tame the 800 pound Gorilla
Date:
June 14, 2013 at 12:00 - 1:00 PM ET
Presenters:
Deborah Whitehouse, BCC, Consultant(Consulting for Growth)
webcastImgVirtual
Description
At the intersection of the Social Era new business model and the traditional strategic leader, sits the 800 pound gorilla squarely in the middle of that ‘street’. It’s called Social Media. Only 10 years old, Social Media is already flexing its muscles by creating a whole new way of doing business. However, leaders worldwide are approaching this shift in business with a cautious attitude, even if the rest of the world is in full swing with Social Media. Because Social Media is in demand, according to a McKinsey & Company survey, organizations are indeed adopting social technologies – nearly doubling in 2011 since the survey began in 2008.

As important as that is, most companies continue to operate under the “command and control – process to output value chain” business model, which isn’t always “Social Media friendly”. The question is not IF, but WHEN, and HOW companies will give way to operating under the expansive, open and nimbler Social Era business model of the “3-C’s”: Connect, Collaborate and Co-create. How can C-Suite leaders make this transformation for themselves and their organizations?

Within the two realms of using social media: that of internal – employees and insiders, and external – customers and public stakeholders, in Brandfog’s CEO Surveys taken in 2011 and 2012, over 80% of CEO’s reported they believe utilizing social media can make the difference in attracting new talent, pleasing customers and attracting investors. Paradoxically, few C-Suite executives have consistently adopted using social media for either realm. In reality, many shy away given the risks to rewards value of using social media technologies; so adoption is not in full force.

With respect to using Social Media for external purposes, some leaders and companies have not leveraged the opportunities it provides to convert prospects or to connect with customers. In spite of Brandfog’s survey results, observations record that in general, C-suite executives are reluctant to use social media communications due to perceived risk factors and other reasons. Often, this creates a ‘disconnect’ amongst the leaders and their engaged employees or savvy customers.

However, for internal use, some leaders are finally showing a willingness to use social media technology for cross functional operations and administrative purposes, particularly for improving employee productivity and the quality of their performance. Clearly, though, with a range of only 5% to 20% of surveyed companies now implementing NEW technologies for certain purposes, strategic leaders have been slow in procuring and implementing these high impact tools (McKinsey & Co. survey, Nov. 2011). There’s plenty of room for growth in Social Media use, particularly for expanding the “3 “C’s” within organizations, worldwide.

This learning session will focus primarily on leaderships’ habits and uses of Social Media in general. We discuss their challenges and expectations of social media technologies and practices with their employees, customers and the bottom line. We will explore why it is necessary for leaders to endorse and use social media, and we will examine what social media skills leaders’ need in order to become better leaders in the Social Era.

We will cover:

· Leaderships’ relationship and use with Social Media technologies and how using social media can impact company success

· The 3 levels of leadership: Strategic, Tactical, and Operational, and the skills needed to be effective in all levels when using/implementing social media

· The different phases or growth patterns of an organization’s development and how social media can benefit/challenge them

· Suggestions regarding how HR can support their leaders in becoming transformational by adopting AND using these technologies
Who Should Participate
  • HR Administrators
  • HR Managers
  • Business Partners and HR Leaders
  • C-Suite / CEO's
What You Will Learn
The value and impact social media can have on company success if leaders adopt and implement social media technologies.

The skills, attitudes and cultural/organizational issues leaders need to understand and learn in order to implement productive social media campaigns.

The role HR can play in helping leadership and employees adopt Social Media as a major tool and practice within their company.

Recommended Resources
  1. Nilofer Merchant's 11 Rules for Creating Value in the Social Era. Great book, easy and inexpensive. http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
  2. SHRM's: Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy? SHRM's website under this name, pub: 6-1-2012
  3. McKinsey & Company Survey: How social technologies are extending the organization. http://www.mckinsey.com/insights/high_tech_telecoms_internet/how_social_technologies_are_extending_the_organization, By: | byJacques Bughin, Angela Hung Byers, and Michael Chui, NOV. 2011
  4. Brandfog's CEO survey: http://www.brandfog.com/CEOSocialMediaSurvey/
  5. McKinsey & Company: The Social Economy: Unlocking Value and Productivity through Social Technologies -July 2012| byMichael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands and Magdalena Westergren
  6. http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
  7. www.deborahwhitehouse.net
Communities
Leadership
Trends
Social Media And Employee Communications
Change Management
Strategic and Tactical Leadership
Employee Communication
External Social Networks
Internal Social Networks
Presented by
spacer
speaker spacer
Deborah Whitehouse, BCC
Consulting for Growth

View Profile
spacer
Event Sponsors
Consulting for Growth
The challenges in today's business environment are legendary. They are being felt throughout the world affecting all businesses, regardless of size or stature. Do you have the knowledge, skills or strategy to keep this good fortune going?
File List
Feedback
Name Comment Rating
3 / 5
Good Presentation
3 / 5
Good Presentation
Image of Merry Graves Merry Graves
The Boeing Company
3 / 5
Good Presentation
Image of Linda Asan Linda Asan
Columbia University
4 / 5
Very Good Presentation
Image of Joyce Bowers Joyce Bowers
Army and Air Force Exchange Service
5 / 5
Excellent Presentation
Image of Kayte Nelson Kayte Nelson
Myxed Up Creations, LLC
4 / 5
Very Good Presentation
4 / 5
Very Good Presentation
Image of Aijaz Ali Aijaz Ali
Gaditek
4 / 5
Very Good Presentation
Image of Michael Singletary Michael Singletary
Crown Beverages, Inc.
4 / 5
Very Good Presentation
Image of Ronda Katzman Ronda Katzman
Courtemanche & Associates
5 / 5
Excellent Presentation
Image of Cynthia Rojas Cynthia Rojas
DME Business Solutions
3 / 5
Good Presentation
Image of Traci Kellner Traci Kellner
IQNavigator
4 / 5
Very Good Presentation
Image of Judy James Judy James
University Of Georgia
5 / 5
Excellent Presentation
Image of Bonnie O'Connor Bonnie O'Connor
Leech Lake Gaming
4 / 5
Very Good Presentation
Image of Gwyneth Fournie, PHR Gwyneth Fournie, PHR
Gwyneth Fournie, PHR
4 / 5
Very Good Presentation
Image of Elyse Moore Elyse Moore
IPS Technology Services
3 / 5
Good Presentation
Image of Deborah MacGilvary Deborah MacGilvary
Lowes Companies, Inc.
4 / 5
Very Good Presentation
Image of Susan Crawley Susan Crawley
Conseco Services, LLC
4 / 5
Very Good Presentation
Image of Janette Stell Janette Stell
Aquire Inc
5 / 5
Excellent Presentation
Image of John Garcia John Garcia
Oracle Corporation
3 / 5
Good Presentation
Image of Kathy Moses, MBA Kathy Moses, MBA
Wellpoint, Inc.
5 / 5
Excellent Presentation
Image of Keith Franks Keith Franks
Joyce Meyer Ministries
4 / 5
Very Good Presentation
Image of Belinda Richardson Belinda Richardson
Seton Healthcare Network
4 / 5
Very Good Presentation
Image of Jennifer Muffitt Jennifer Muffitt
Loblaw Companies Limited
3 / 5
Good Presentation
Image of Lousetta Keyes Lousetta Keyes
Caesars Entertainment Corporation
5 / 5
Excellent Presentation
Image of Amy Heater Amy Heater
Rackspace Hosting
2 / 5
Poor Presentation
Image of Kristi Lamarca Kristi Lamarca
A&M Hospitalities, LLC
4 / 5
Very Good Presentation
Image of Monique Lennon Monique Lennon
Unemployed
4 / 5
Very Good Presentation
Image of Sheila Avari Sheila Avari
Fusion Consulting Group
how can we use social media for interal HR programs such as performance management? my client talked about creating an app for performance management but I am not sure how it could work. any thoughts from the presenter? 5 / 5
Excellent Presentation
Image of Amber Nyman Amber Nyman
Slalom, LLC
Thank you for your time! 4 / 5
Very Good Presentation

Do you have any comments that you would like to share about the value of this session?

Please help others considering viewing the archive understand the value of the session. How would you rate this presentation?
Excellent        Very Good        Good        Fair        Bad       

Are you becoming an industry expert? Each One Hour Webcast on HR.com is reviewed and can qualify for an Institute for Human Resources credit. The Institute for Human Resources Certification Program provides HR Professionals with an opportunity to specialize in one vertical or domain, making them an Industry Expert. Each of HR.com’s webcasts are reviewed and evaluated against the verticals/domains criteria, and one credit hour can be applied to the appropriate vertical or domain.
For more information regarding the IHR Certification Program, please click here or visit: http://www.hr.com/en/ihr_certifications/
Did you know that each one-hour webcast is submitted to qualify for HR Certification Institute recertification credits? The archive of the webcast also qualifies recertification credits, for one (in some cases two) year(s) after the original broadcast. You can get your PHR, SPHR, GPHR and credits all without ever leaving your desk. We know how busy today's successful HR professionals are, which is why we're committed to delivering the best education to you in an easy and entertaining format. For more information about certification or recertification, please visit the HR Certification Institute homepage at www.hrci.org
"The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met HR Certification Institute’s criteria to be pre-approved for recertification credit."


Sitemap   |   Advertise With Us