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I’m Socially Recruiting! Now What??

I’m Socially Recruiting! Now What??
October 18, 2012 at 2:00 - 3:00 PM ET
Gary Zukowski, SVP(
Social Media is proving to be the most transformational communication medium since email, and within that space, Social Recruiting is a brand new dimension of HR and recruitment practices. Practically every company in the US (92%) has initiated some form of Social Recruiting into their arsenal. Whether it’s tweets, posts, pins, or updates, Social has changed the way we recruit forever.

There are many great case studies and best practices resulting from the early adopters of Social Recruiting strategies for their organization. The Employee Value Proposition is being promoted, candidates are being attracted, and hires are being made.

Now comes the tough part: How do I measure if my efforts on Social Media are working?

Should the traditional measurements of Cost Per Click, Cost Per App, and Cost Per Hire be the true measure of the effectiveness of your social efforts? Sure, it’s easy to calculate these on a spreadsheet as has been done with traditional job boards. However, Social Recruiting also includes softer yet important components such as candidate attraction, brand improvement, followers/likes, chatter, and a multitude of other factors. Shouldn’t they be included in the ROI consideration, since they have the potential of improving the health of the company, both quantitatively and qualitatively? Bottom line is that measuring Social Media ROI is not a “one shoe fits all” solution. The Key Performance Indicators (KPI’s) can vary depending on factors internal and external to the organization.

This session is for anyone who is looking for some tangible ROI concepts to bring to your organization. We’ll look at a variety of KPI’s, and elaborate on related topics such as:

-       Measuring your employment brand
-       The value of a social community
-       Why brand ambassadors are huge
-       Effective job distribution

Who Should Participate
Talent Acquisition / Recruiting Leaders, Corporate Recruiters and HR Professionals with recruiting responsibilities, HR Operations/Technology professionals, Social Media Community Managers
What You Will Learn
Different KPI's of Social Recruiting to consider when measuring ROI for your organization How to measure your Employment Brand; tools and techniques Ways to leverage your entire enterprise to maximize your social exposure
Recommended Resources
Staffing and Recruitment
Corporate Branding/Employer Branding
ROI on Investment in Staffing Technology
Staffing Metrics
Staffing Technology
Corporate Career Portal
Internet and Job Tools / Courses
Online Media / Job Boards
Social Media And Employee Communications
Quality of Hire
Online Staffing and Sourcing
Presented by
speaker spacer
Gary Zukowski

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Event Sponsors
TweetMyJobs is the leading social recruitment and job distribution network site matching job seekers with employers.
File List
Name Comment Rating
5 / 5
Excellent Presentation
Image of Yolanda Williams Yolanda Williams
City Of Bellaire
2 / 5
Poor Presentation
Image of Charlotte Brown Charlotte Brown
Workforce plus
4 / 5
Very Good Presentation
Image of Kim Smith Kim Smith
Government Of Alberta
3 / 5
Good Presentation
Image of Jana Hogan Jana Hogan
Toyo Tires North America, Inc.
5 / 5
Excellent Presentation
Image of Margaret Lattmann Margaret Lattmann
S&s Worldwide
4 / 5
Very Good Presentation
Image of Alice Johannen Alice Johannen
Charles River Laboratories
5 / 5
Excellent Presentation
Image of Lisa Dlugo Lisa Dlugo
Koch Modular Process Systems, LlC
4 / 5
Very Good Presentation
Image of Alina Kwasnicka Alina Kwasnicka
Stantec Consulting Services Inc
4 / 5
Very Good Presentation
Image of Asia Love Asia Love
ProQuest Information and Learning Company
4 / 5
Very Good Presentation
Image of Christine Abbamonte Christine Abbamonte
Egon Zehnder International
5 / 5
Excellent Presentation
Image of Shondra Leary Shondra Leary
5 / 5
Excellent Presentation
Image of Shawna Atwell Shawna Atwell
AT&T Corp.
3 / 5
Good Presentation
Image of Nancy Wraight Nancy Wraight
Avanti's Ristorantes
5 / 5
Excellent Presentation
Image of Shalini Harve Shalini Harve
Allstate Corporation
4 / 5
Very Good Presentation
4 / 5
Very Good Presentation
Image of Chauntel Purvis Chauntel Purvis
Volvo Aero Services
3 / 5
Good Presentation
Image of Tammy Smoke, PHR Tammy Smoke, PHR
Licking County HR
4 / 5
Very Good Presentation
Image of Kathy Maurer Kathy Maurer
Iasis Molecular Sciences
I enjoyed this more than some of the others. His presentation made sense. 5 / 5
Excellent Presentation
Maybe some more practicas exaples of key companies doing this all ready. 4 / 5
Very Good Presentation
Image of Brad Surace Brad Surace
STG International, Inc.
5 / 5
Excellent Presentation
Image of Angie Bjornson Angie Bjornson
Thanks! The session was terrific! 5 / 5
Excellent Presentation
Image of Gary Fisher Gary Fisher
HR Professional, PHR
That was good perhaps next time you can have a webinar on each social Media-Google Plus Twitter etc; 4 / 5
Very Good Presentation
Image of Toi Beaman Leal Toi Beaman Leal
Self Employed
This presentation got me so jazzed that I went out to twitter to follow you! I'm looking to return to HR in a recruiting function utilizing social media and want MORE TRAINING!! Thanks so much! 4 / 5
Very Good Presentation
Very well presented and detailed. Thank you very much! 5 / 5
Excellent Presentation
Well worth the hour

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