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Advertise Here
I’m Socially Recruiting! Now What??
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Topic:
I’m Socially Recruiting! Now What??
Date:
October 18, 2012 at 2:00 - 3:00 PM ETPresenters:
Gary Zukowski, SVP(TweetMyJobs)
Register for the Virtual Conference to obtain webcast schedule and registration access by clicking on the 'view event' button below.
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Description
Social Media is proving to be the most transformational communication medium since email, and within that space, Social Recruiting is a brand new dimension of HR and recruitment practices. Practically every company in the US (92%) has initiated some form of Social Recruiting into their arsenal. Whether it’s tweets, posts, pins, or updates, Social has changed the way we recruit forever.
There are many great case studies and best practices resulting from the early adopters of Social Recruiting strategies for their organization. The Employee Value Proposition is being promoted, candidates are being attracted, and hires are being made. Now comes the tough part: How do I measure if my efforts on Social Media are working? Should the traditional measurements of Cost Per Click, Cost Per App, and Cost Per Hire be the true measure of the effectiveness of your social efforts? Sure, it’s easy to calculate these on a spreadsheet as has been done with traditional job boards. However, Social Recruiting also includes softer yet important components such as candidate attraction, brand improvement, followers/likes, chatter, and a multitude of other factors. Shouldn’t they be included in the ROI consideration, since they have the potential of improving the health of the company, both quantitatively and qualitatively? Bottom line is that measuring Social Media ROI is not a “one shoe fits all” solution. The Key Performance Indicators (KPI’s) can vary depending on factors internal and external to the organization. This session is for anyone who is looking for some tangible ROI concepts to bring to your organization. We’ll look at a variety of KPI’s, and elaborate on related topics such as: - Measuring your employment brand - The value of a social community - Why brand ambassadors are huge - Effective job distribution |
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Who Should Participate
Talent Acquisition / Recruiting Leaders, Corporate Recruiters and HR Professionals with recruiting responsibilities, HR Operations/Technology professionals, Social Media Community Managers
What You Will Learn
Different KPI's of Social Recruiting to consider when measuring ROI for your organization
How to measure your Employment Brand; tools and techniques
Ways to leverage your entire enterprise to maximize your social exposure
Recommended Resources
TBD Communities
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Presented by
Event Sponsors
TweetMyJobs
TweetMyJobs is the leading social recruitment and job distribution network site matching job seekers with employers.
TweetMyJobs provides an online social job solution for job seekers that seamlessly integrates with their Facebook and Twitter profiles. By using TweetMyJobs, seekers receive highly targeted opportunities and can leverage their social graph to be introduced directly to hiring employers.
TweetMyJobs acts as the gateway for employers to post their jobs into the social network and get matched with seekers. Utilizing a powerful Social Network Interface (SNI) engine, employers have the opportunity of distributing their jobs and promoting their brand through Facebook, Twitter, Mobile and the major job search engines. At the push of a button, employers of all sizes can easily reap the rewards of social recruiting and secure the best talent for their business.
TweetMyJobs also provides government with a robust jobs platform that facilitates employment between citizens and businesses. By accessing powerful analytics, cities, counties and states are able to gain unprecedented insight into job creation and needs. To learn more about TweetMyJobs’s government solution contact us.
TweetMyJobs’s sister site is Internships.com
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