Businesses, solo-entrepreneurs, authors, and individuals alike are finding blogs a useful tool for educating and engaging readers. HR professionals can add this exciting social media tool to their tool bag and as a way to:
• Produce handbooks and other published material
• Tie into social networks
• Increase visibility
During this session you’ll discover how and why to blog and the many ways you can use a blog to reach employees and customers as well as to work smarter, not harder. Additionally, you’ll learn how to integrate social networks and blogs in the most effective manner. You will learn:
• how to use a blog as an employee communications vehicle. You can not only speak to employees with pertinent posts, but you can also elicit employee engagement by featuring employees on the blog and getting them to write for the blog and comment on it as well.
• how to write a book, handbook, or other useful employee communications, HR, or company resource right on your blog, so the blog does not end up becoming a source of more work but rather a way to more efficiently get your work completed.
• how you can take your blog posts and tie them into other social media your company is already using—or should be using—such as Facebook pages, Pinterest boards, LinkedIn groups, and Twitter accounts.
Used correctly, a blog can be the center-point to all your HR activities, including filling positions internally and externally. It allows communication to happen within your company in a more immediate fashion and in a manner that feels open and welcoming, top down as well as bottom up and even opens the door to the outside world if you like.
Who Should Participate
Corp. communications professionals
Employee communications professionals
What You Will Learn
What you will learn:
how to use a blog as communications vehicle
how to write a blog
how to tie your blog into other social media
How to engage employees with a blog
How to produce a book, handbook, or other useful printed employee communications, or company resource right on your blog
How you can tie blog posts into other social media,such as Facebook pages, Pinterest boards, LinkedIn groups, and Twitter accounts
How to Blog a Book by Nina Amir
Blogging to Drive Business by Eric Butow & Rebecca Bollwitt
The New Relationship Marketing by Mari Smith