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How to become the Company HERO by doing Social Media Right!
Come along on a journey to discover how you can use Social Media in Your Company for Employee communications, and how to make this move a profitable and enjoyable one. Topics you will LEARN are: Trends, Implementation, Global Challenges, Effects of Social Media, Challenges, Best Practices and Lessons Learned, ROI..
THINK of your company and yourself as a TV station… what would you do to get more viewers & grow your audience?
In this webinar: You are invited to come along on a Social Media journey, and I am honored to be your tour guide. Topics covered:
1- "trends" what's Hot and What's Not *Hint: Your MySpace Profile is not important*
2- "How To" Implementation. Only 5 Places matter today.. Facebook, Linkedin, Youtube, Twitter & Google+ (Not in that order) I will discuss why is the most important SOCIAL media is actually YOUTUBE… Think *TV*
3- What's Holding your company back? *Global Challenges*
4- What are the *effects of Social Media* on your company? What's on the table for you? Your Reputation, Your Brand, Your Profits, or maybe NOTHING!
5- How to do Social Media Right so you can have a wonderful experience and become the HERO in your company. Best Practices 6- ROI: I saved the best for last… P&G just let go 1600 people in the advertising department when they discovered SOCIAL MEDIA with their *Old Spice* Youtube campaign… How much savings? All those SALARIES and ALL that unspent ad budget… I now use OLD SPICE deoderant again after 25 years hiatus … Social Media Works!
Be sure to check out the Resources section for Pre- event learning and I will be glad to field questions too. Also, visit my profile to learn more on how to do Soical Media For Business...
Who Should Participate
HR, Decision Makers (Preferably Presidents or Chairman/Chairwoman of Companies) I promise to make it worth their time… Policy makers and yes even your company attorney should attend…
What You Will Learn
1- The 5 most important Social Media Sites… ONLY 5
2- Think "TV" (how would you get more viewers & audience?
3- How to do Social Media Right to become the company hero and get great "ROI"
Preparing for this article I used:
1- Trends: http://blogs.hbr.org/cs/2011/12/six_social_media_trends_for_20.html
2- Implementation: http://mashable.com/2009/12/28/social-media-business-strategy/
3- Global Challenges: http://www.business2community.com/social-media/the-five-challenges-of-social-media-management-in-tourism-0171843
4- Effect of Social media: http://www.huffingtonpost.com/maya-grinberg/measuring-the-business-impact_b_1217733.html
5- Best Practices: http://www.openforum.com/idea-hub/topics/the-world/article/social-media-best-practices-for-business-brian-solis
6- ROI (P&G Old Spice Story): http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
great seminar. Google+ info was especially helpful since I haven't used that yet. Nice job.
5 / 5 Excellent Presentation
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