How Internal Social Networks Enable Interacting and Responding to Employee Needs

Robert Libbey, Senior Director, Global Colleague Communications and Corporate Social Media, Pfizer Inc.
Jeannette Paladino, Writer-in-Chief, Write Speak Sell

Does your company have an internal social network where employees can form communities and access news and information they need to perform more successfully? This session will describe the launch of Pfizer’s corporate social network, how the company achieved exciting results after only its first year, and how other companies, both large and small, can provide a platform to engage employees.

Learn how the PfizerWorld intranet platform has become something of the company’s “digital town square,” with more than 40 business units, divisional, functional, regional, country and location-specific editions in multiple languages, as well as a new social networking hub named MyWorld.

In its first year, MyWorld drew more than 41,000 unique users, more than 800,000 page views and some 84,000 connections. And this in the context of the PfizerWorld platform on which the network is presented, which itself drew more than 60 million hits and 5.1 article views in 2011, while contributing a cumulative $12 million in maintenance, support and development cost savings since its 2009 launch.

Smaller companies will learn how to leverage social networking sites such as Twitter, Linkedin and Facebook to communicate news and information and to form employee communities online.

This session is designed for any Communications or HR professional to provide a template for companies to engage and inform employees while allowing them to interact with each other. Participants will learn:

•       The steps to take in developing an internal social network for employees
•       The kinds of news and information that employees want and need
•       Guidelines for use

Employees are already on external social networks interacting with each other. Smart companies recognize the need to leverage internal social networks to bring those conversations inside, enabling employees to quickly access the information they need and to share ideas with colleagues no matter where they are.

If your company doesn't have a social network, now is the time to get started. If you already have an internal social network, you will learn in this presentation how much more powerful it can be.

To learn more about the speakers and their companies: Jeannette Paladino, Writer-in-Chief, Write Speak Sell. Visit her website http://writespeaksell.com. Robert Libbey, Senior Director, Global Colleague Communications and Corporate Social Media, Pfizer Inc., http://www.pfizer.com/home/, and http://www.hr.com/en/app/profile/robert.libbey/data/about.

Communications and HR professionals

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Study proves internal social media engages employees http://bit.ly/JBAZzz

		Jeannette Paladino Write Speak Sell View Profile

		Robert Libbey Pfizer View Profile

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