In the movie Field of Dreams, Kevin Costner builds a baseball field on his farm, spurred by haunting, repeated whispers from the ghost of Shoeless Joe Jackson: “If you build it they will come.” Shoeless Joe may very well have been whispering the same advice to many HR leaders who continue to build traditional talent pools. Shoeless Joe might have warned Costner that, if he wanted real people to come to his baseball field, he would build it where they are. The same is true for HR leaders building talents pools in today’s and tomorrow’s world.
Talent pools, as many of you know, can be powerful strategic weapons in your talent acquisition and development efforts aimed at specific candidate or candidate referral audiences, such as people with specialized skill sets, company alumni and college students. Not so long ago, however, talent “pools” evolved into talent “communities,” as employers realized that attracting candidates to their talent pools required providing valuable experiences, largely through content and communication. But, the widespread adoption and ubiquity of social media have again transformed how we think about talent pools or communities.
On one hand, social media afford employers new possibilities for nurturing, engaging and exposing their employment brand to potential candidates, persons of interest, and people outside of their immediate reach. On the other hand, social media are changing the way people find, consume and interact with content, other people and brands. More broadly, the rise of social media marks a paradigm shift: from the “searchable web” toward the “social web.” The former describes the world of search engines, exact criteria for finding information, and wandering around isolated islands of information. The latter describes the world of social media, free-form connections among people, and discovery of content within the context of our lives.
Join this session with Bullhorn’s Recruiting Innovation and Optimization Evangelist Steven Duque to learn how to build and foster talent communities in this ever-changing world. We’ll cover strategies for approaching talent communities, tactics you and your organization can employ, and both the pros and cons of talent communities rooted in social media.
Who Should Participate
any HR professional, recruiting professionals, sourcing professionals, hiring managers
What You Will Learn
You will learn:
1. How recent innovations in technology and media are transforming people's online behavior;
2. Strategies for approaching talent communities, given recent innovations in technology and media;
3. Tactics that you and your organization can employ to build and foster talent pools or communities;
4. Both pros and cons of talent pools or communities rooted in social media.
* "Beyond Talent Pools: Building Dynamic Communities" by Kevin Wheeler (ERE.net): http://www.ere.net/2010/06/10/beyond-talent-pools-building-dynamic-communities/
* "Talent Communities: Come as You Are" by Raghav Singh (ERE.net): http://www.ere.net/2012/02/29/the-truth-is-out-there-talent-communities-are-the-best-way-to-build-engagement-with-candidates/
* "Death, Taxes & Talent Communities" by Raghav Singh (ERE.net): http://www.ere.net/2012/02/08/death-taxes-and-talent-communities/
* "What Are Social Media" by Steven Duque (Bullhorn Reach blog): http://blog.bullhornreach.com/post/3705894322/what-are-social-media
* "Social Media as Tools for Nurturing Recruiting Relationships" by Steven Duque (Bullhorn Reach Blog): http://blog.bullhornreach.com/post/4347590582/social-media-as-tools-for-nurturing-recruiting
* "On Being a Human Being (That Uses Social Media" by Steven Duque (Bullhorn Reach Blog): http://blog.bullhornreach.com/post/6702040767/on-being-a-human-being-that-uses-social-media
* "Social Currency Is Trust" by Gary Noke and Steven Duque: http://blog.bullhornreach.com/post/12892806393/social-currency-is-trust
Bullhorn enables recruitment, sales & management departments to rapidly source & place candidates.