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Topic:
Building Your Success: Best Practices For the Biggest Benefits Challenges
Date:
May 10, 2012 at 12:30 - 1:30 PM ETPresenters:
Jennifer Benz, Chief Strategist and Founder(Benz Communications)
Register for the Virtual Conference to obtain webcast schedule and registration access by clicking on the 'view event' button below.
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Description
Many employers communicate to their workers about health care benefits during open-enrollment season. Such an initiative is appropriate at a time when employees need information to make health care coverage decisions. But, this effort should be only a small part of an employers’ benefit communication street. Communication needs to be two-way, and it needs to be year-round. In this program, Jennifer Benz will discuss best practices in benefits communication, including how to leverage social media and your corporate website for benefits communication.
Jennifer will ask, how do the best companies make their benefits a success? How can you use what they already know to make your company’s benefits successful as well? In this fast-paced presentation, she will lead the audience through the case studies that are making headlines: rolling out the newest results-based wellness incentives, driving health care consumerism, launching dynamic benefits websites and mobile tools and making the most of health care reform. She’ll share stories from the leading Fortune 500 companies, from their benefits strategy to plan design to communications. She’ll show the audience how they can turn their biggest challenges into their biggest success. Attendees will gain strategic insights and practical, usable tips on a variety of benefits topics including: Wellness plan design and incentives, best practice benefits communication, including the latest social media and mobile strategies, promoting health care consumerism, retirement savings and financial wellness. Attendees will also learn why having a website on the Internet is a requirement and how to effectively leverage social media to engage people year-round. |
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Who Should Participate
HR Professionals
What You Will Learn
-The three steps all companies can take to make their benefits communication the most effective
-Why having a website on the internet is a requirement
-The business case for investing in benefits communication
-How to effectively use social media and your corporate website to engage people year-round
-How to use free or low-cost resources to improve your benefits communication effectiveness
-How to reach the important decision makers of the household (often spouses and families)
Recommended Resources
http://www.benzcommunications.com/blog
http://www.benzcommunications.com/in-the-news
http://www.benzcommunications.com/articles Communities
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Presented by
Event Sponsors
Benz Communications
File List
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