Behaviour Modification, the Key to a Healthier Bottom Line

As Dr. Richard A. Chaifetz, ComPsych chairman and CEO, said it best, “to be effective, corporate wellness programs must focus on emotional as well as physical factors of the employee, and include a counseling component to address underlying issues”.

While most corporate wellness programs focus on awareness building, they create interest, without changing behaviour. Without behaviour modification, you are always moving one step forward and one step back, never making permanent changes. For change to happen you need consistency, and reinforcement coupled with individualization and a culture of health and wellness. For wellness programs to effective, it is vital that upper management buys in. Not only must they buy in but they must participate in the program – leading by example.

The benefits of well orchestrated wellness initiatives are not only physical and mental, they are financial. For well over a decade, research has been showing the effectiveness of Employee Wellness Programs, that for every dollar spent the ROI has been between $2.30 and $10.10 in the areas of lowered health and insurance costs, decreased absenteeism, fewer sick days, reduced WSIB/WCB claims, and improvements to employee performance and productivity. When an employee is healthier they are calmer, think better, have more energy, are sick less often, cooperate better, and are more apt to focus on the task at hand.

This webcast is a must attend if you want to learn how to shift behaviour patterns to create long lasting change not only to maintain good employees but to attract new ones. Learn the secrets for implementing a corporate wellness program that is positively going to impact your bottom line.

HR Professionals

In this webinar, you will learn why not all wellness programs are created equal. We will discuss the following:

• Understanding the Paradigm Shift
• Interest vs. Commitment
• 5 Key Factors for Success
• Implementing effective behaviour modification strategies

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		Dini Cohen HealthPartners4Life View Profile

		Gary Drisdelle HealthPartners4Life View Profile