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10 Smart Strategies for Effective Reputation Management after an Occupational Crisis

10 Smart Strategies for Effective Reputation Management after an Occupational Crisis
December 6, 2012 at 11:00 - 12:00 PM ET
Stacy L. Bettison, Esq., Strategic Communications Advisor(Bettison Consulting)
Just as workplace health and safety requires careful planning, analysis and response, so too does protecting your business reputation. When any kind of workplace crisis occurs, the damage to your reputation can be disastrous, costly and long-lasting. The chief concern is always to provide a healthy and safe work environment to all employees, and ensuring continued safety and well-being after a crisis is the paramount objective.

Take control to safeguard your business and its reputation with thoughtful planning and response. Bettison will discuss reputation risks and provide you with tactics to handle even the most difficult reputational challenges, including media inquiries, OSHA investigations, litigation, and community relations.

While most crises to be discussed will involve health and safety in the workplace, many of the strategies to be discussed will apply, in some form or another, to other crises or critical issues, such as union contract negotiations, change of leadership, loss of a significant customer.

The strategies to be discussed will be applicable most commonly to matters that have become public, are about to become public. That said, many of the strategies are well-suited for strictly internal matters that the general public never will learn about.

Topics will include:
1) dealing with media inquiries;
2) controlling flow of information and ensuring accurate information;
3) communications with key stakeholders (timing, content and tone);
4) advancing legal strategies w/o looking defensive (particularly after a citation has been issued, and after OSHA issues a press release);
5) reputation rehabilitation for the long term in light of inicident.
Who Should Participate
C-Suite, In-house counsel, Risk Managers, HR
What You Will Learn
Please join us as attendees will learn three key things after this presentation:
  1. company objectives after a workplace crisis
  2. the importance of ensuring accurate investigations
  3. the difference between legal defenses and being defensive
Recommended Resources
The Unfortunate Irony of Fear-Based Decisions: Click here
Legal and Compliance - Managing Employer Risk
Workplace Regulations
Health and Safety
Presented by
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Stacy L. Bettison, Esq.
Bettison Consulting

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