SHRM, Washington, D.C. - June 26, 2006 - Just as Yahoo! helps marketers
drive business leads, the company is now using its expertise in search and
graphical advertising to help employers and staffing agencies target job
candidates. Adding to its suite of products that go beyond traditional job
listings, Yahoo! HotJobs today announced the initial launch of its Yahoo!
Recruitment Advertising (YRA) program - which helps employers and staffing
agencies find candidates across the Yahoo! network.
"Yahoo! provides one of the most engaged and valuable audiences on the
Web," said Dan Finnigan, executive vice president and general manager. "We
are leveraging that audience to present employment opportunities to a
targeted group of passive job candidates."
With YRA, recruiters can promote career opportunities in other Yahoo!
properties such as Yahoo! Finance, Yahoo! Mail or Yahoo! News. They can
also now expand their presence in algorithmic search results using Search
Submit Pro, or they can bid on keywords to get premium placements on
relevant search results pages using Sponsored Search.
Yahoo! Network Advertising
Yahoo! Network Advertising enables recruiters to target people on the
Yahoo! network by location, industry, occupation and behavior. They can use
contextual, streaming and interactive media to engage candidates and drive
them back to their company profile or job listings page.
Yahoo! Search Submit Pro
Yahoo! Search Submit Pro provides tools for recruiters to expand their
presence in the algorithmic search results. When companies use Search
Submit Pro, they can display career opportunities in the natural search
results section, guaranteeing inclusion of their opportunities in the
index.
Yahoo! Sponsored Search
Yahoo! Sponsored Search provides maximum visibility on the Yahoo! Search
Results page. Companies bid for placement on relevant search results after
being editorially reviewed for quality. Advertisers only pay when a job
seeker clicks on their listing.
Job seekers, both active and passive, use Yahoo! for numerous daily
activities such as checking email, stock quotes and sports scores to just
name a few. The three products being introduced will help recruiters find
these job seekers no matter where they are on the network.
About Yahoo! HotJobs
As a leader in the online recruiting industry, Yahoo! HotJobs
(www.hotjobs.com) has revolutionized the way people manage their careers
and the way companies hire talent. Yahoo! HotJobs' tools and advice put job
seekers in control of their careers and make it easier and more
cost-effective for employers and staffing firms to find qualified
candidates. In addition to its popular consumer job board, Yahoo! HotJobs
provides employers, recruiters, and staffing agencies with progressive
recruiting solutions.
About Yahoo!
Yahoo! Inc. is a leading global internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! seeks to provide online
products and services essential to users´ lives, and offers a full range of
tools and marketing solutions for businesses to connect with Internet users
around the world. Yahoo! is headquartered in Sunnyvale, California.
Lauren Meller Jerry Tolk
Yahoo! HotJobs Euro RSCG Magnet
646-351-5405 212-367-6831
lmeller@hotjobs.com Jerry.Tolk@eurorscg.com
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