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WORLD-RENOWN DIVERSITY EXPERT, BARBARA ANNIS, TO SPEAK ON THE COMPETITIVE VALUE IN UNITING CULTURAL


By: 
Date: October 2 2012

Palo Alto, California | 2 October, 2012

Barbara Annis of Barbara Annis & Associates will deliver a compelling, customized keynote address entitled ³Great Minds Think Unalike!² on
October 9 at the Global Diversity Days event being hosted by SAP at its Palo Alto campus.  The presentation is designed specifically for SAP
employees as well as members from partner organizations in Silicon Valley.

Barbara Annis, a world-renowned expert on cultural, gender and inclusive intelligence, is a strong advocate of this type of leadership practice in
Fortune 500 companies and numerous organizations worldwide. Barbara¹s keynote will articulate the compelling business case of the diverse
organization, examine gender differences through a scientific lens, and illustrate the competitive advantage achieved through inclusion.

SAP employees and partner organizations will take away an increased
understanding of how embracing the authentic and unalike strengths of
women and men will create positive business impact. Participants will receive a copy of Annis¹ book, Same Words, Different Language, and a
chance to win an autographed copy of her upcoming book Blind Spots in the Boardroom, co-authored with John Gray, author of the bestselling
relationship book of all time, Men are from Mars, Women are from Venus.

At SAP, we recognize that diversity is a key success factor, and leveraging diversity within SAP is helping us accelerate the pace of
innovation,² said Barbara Holzapfel, senior vice president and managing director of SAP Labs, North America. ²Embracing and celebrating our
differences is critical to our long-term success. Diversity enhances our capacity to solve critical problems for our customers in unique and
transformative ways, and to delight them with relevant solutions.²

Barbara Annis noted, ³SAP is the first in its industry to show such a genuine enterprise-wide commitment to increasing cultural and gender
intelligence and inclusion leadership. By pursuing a corporate culture that understands, respects, and values diversity and inclusiveness, SAP
will gain and retain the best talent, make better strategic decisions, produce more relevant products and services, and provide even greater
value to its diverse customer base.²

From October 8-12, SAP will be hosting its sixth annual Global Diversity Days events across its campuses worldwide.  SAP Global Diversity Days
celebrate the diverse cultures, lifestyles, values, and unique talents that SAP employees bring to work every day to benefit SAP customers and
overall workforce innovation.

New York based Barbara Annis & Associates is a recognized global thought leading firm in the field of Gender Intelligence and Inclusive
Leadership. Since 1989, Barbara Annis & Associates has partnered with Fortune 500 companies to increase their level of gender intelligence and
remove their barriers to leadership and cultural transformation. In that time, BAA has assessed over 100,000 men and women and facilitated over
8,000 Gender Intelligence workshops and countless executive coaching sessions across the globe.


SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.  All other product and service
names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as ³anticipate,² ³believe,² ³estimate,² ³expect,² ³forecast,² ³intend,² ³may,² ³plan,² ³project,²
³predict,² ³should² and ³will² and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP
undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial
results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent
Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak
only as of their dates.


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