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Working Mother Media Launches Research Institute

Date: February 7 2011

New York, NY — Hot off the 25th anniversary of the pioneering Working Mother 100 Best Companies in October, Working Mother Media announces the creation of the Working Mother Research Institute (WMRI). Core to Working Mother Media’s mission of supporting cultural change, the WMRI tracks best practices in Corporate America and around the global to deliver the thought-provoking research needed to push forward new ideas for supporting and advancing working mothers at work and home.
Working Mother insider Jennifer Owens has been tasked as Director of the WMRI, reporting directly to Working Mother Media President Carol Evans. A longtime researcher and award-winning journalist, Owens formerly served as Senior Director, Editorial Research & Initiatives of Working Mother magazine and has been with the organization for three years.
“Understanding the challenges and concerns of working mothers is paramount to providing the programs and support they need to thrive at work—and at home,” said Owens. “In addition to Working Mother Best Companies, which has been the impetus for major advancements by America’s leading companies, the Working Mother Research Institute will deliver studies on issues ranging from flex-time and worklife balance to company culture and how moms make choices in this country and around the world.”
With unique insight into this powerful and decision-making demographic of working women, Working Mother Media, a division of the international media company Bonnier (, has attracted a number of high-profile partners in advancing its research. In 2010, Working Mother Media released What Moms Think: The Working Mother Report with the support of Ernst & Young, IBM and Procter & Gamble. Other 2010 research projects were supported by Texas Instruments, WellStar and Deloitte, including a study of professional women in India.
2011 will see the release of several new reports, including What Moms Choose: The Working Mother Report, a follow-up to 2010’s What Moms Think. Upcoming issues of Working Mother will share two new offshoots of Working Mother’s powerful Best Companies initiatives: 10 Best Companies for Women’s Advancement (February/March) and 10 Best Companies for Kids (August/September). The Working Mother Flex Primer, a 200+-page book, will provide business, HR and diversity leaders with a clear understanding on the best ways to serve an increasingly agile and global workforce.
For more information please visit the