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Trustnode Interactive Assistant Increases Conversion Rate on Stonebridge Life’s Encore Dental


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Date: October 4 2011

San Francisco, CA – October 4, 2011 – Kevin Dunn, Trustnode CEO and co-founder, today announced that deployment of Trustnode’s interactive assistant on Stonebridge Life’s Encore Dental direct-to-consumer website has increased the conversion rate by double digits. Encore Dental insurance plans are underwritten by Stonebridge Life Insurance Company, an AEGON company. AEGON is an international provider of life insurance, pension, and investment products. Trustnode is the creator of an online, interactive benefits education and enrollment platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to an insurance knowledge base.  The Trustnode platform enables insurance carriers and agents, benefits brokers, and employers to quickly and easily provide a personalized online experience that more effectively engages employees in the benefits enrollment process.
 
Stonebridge Life is using Harvey, Trustnode’s signature interactive assistant, on its direct-to-consumer Encore Dental website to educate users about its plan offerings, help them select a plan based on their particular needs via Trustnode’s insurance knowledge base-linked decision-support engine, and seamlessly connect with Encore Dental’s plan database and transaction system to automatically enroll in the plan of their choice.
 
“We’re pleased with the results that we have seen thus far by deploying Harvey on our Encore Dental website. Adding Harvey to the website is enabling us to better educate our consumers on the different insurance plans we offer, as well as provide them a unique and engaging online buying experience. We look forward to the continued success of having Harvey on our Encore Dental website,” stated Richard Bogdon, Marketing Development Manager, Stonebridge Life Insurance Company.
 
“We’re delighted to be working with Stonebridge Life to support their Encore Dental direct-to-consumer site and thrilled with the results we are achieving. The backend of our application is built on a web-services layer that lets us leverage providers’ existing web assets and easily integrate with various transaction systems, such as plan databases, quote engines, and enrollment systems to create a seamless and responsive experience for users. Based on these results and those achieved in earlier deployments, we are confident that ongoing use of our application will continue to significantly improve the consumer experience for Encore Dental’s website and drive up the conversion rate. The increased conversion rate garnered using Harvey -- just one member of our cast of programmable, animated cartoon characters -- validate our cognitive science-based approach to educating consumers about the value of insurance products, which can be complex and often difficult to grasp,” stated Kevin.
 
About Stonebridge Life Insurance Company
Stonebridge Life Insurance Company is the underwriter for the Encore Dental insurance plans. Stonebridge Life has been protecting families across America for more than 40 years. Presently, Stonebridge Life serves over 3.7 million policyholders, offering a variety of life, health, accident and dental insurance plans. Visit www.aegonins.com to view ratings for Stonebridge Life, which is an AEGON company. AEGON is an international provider of life insurance, pensions and asset management, with businesses in over 20 countries and serving 40 million customers worldwide.
 
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About Trustnode
Trustnode is the creator of an online, interactive benefits education and enrollment platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to an insurance knowledgebase.  The Trustnode platform enables insurance carriers and agents, benefits brokers, and employers to quickly and easily provide a personalized online experience that more effectively engages employees in the benefits enrollment process.  Additional information is available at www.trustnode.com.



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