The Booth Company Unveils New Logo for TruScore®

Boulder, CO (PRWEB) December 1, 2010

The Booth Company (TBC), an international provider of leadership development surveys, today unveiled a new logo for TruScore®, TBC's signature online application for designing, implementing, and controlling all aspects of multi-rater feedback surveys.

With a contemporary look and feel, the new logo displays the TruScore® name in shades of blue and gray, and features a mark to represent the feedback process for participants. The new logo coincides with the release of the updated TruScore® platform, which will provide significant user and administrative enhancements.

"This new visual identity evolved from the enhancements made to our TruScore® survey software," said Kurt Blazek, Design Director for TBC. "We believe the new logo better reflects the versatile capabilities of TruScore®."

A longtime technological leader in the talent development industry, The Booth Company released TruScore® in 2007. TruScore® is designed to be compatible with a broad range of assessments, making it an ideal platform for independently authored surveys, corporate university content, as well as TBC's line of validated assessments.

For more information, including a demo of TruScore® in action, please contact at Hank Curtis at (303) 865-3776.

About The Booth Company

The Booth Company, by way of its subsidiary, publishes and administers 360 feedback surveys based on the Task Cycle®, a validated theory of leadership and management roles. Its comprehensive set of surveys measure the fundamental skills of mission-critical organizational roles, including executives, first-line and middle managers. The survey results are compared to continuously updated industry and country norms. Since 1972, The Booth Company has distributed its surveys and feedback workshops internationally through corporate universities and an exclusive network of certified coaches.

For clients utilizing their own survey content, The Booth Company offers flexible survey hosting services, as well as statistical and psychometric consulting. It also provides advanced reporting opportunities, with a variety of aggregate reports ideal for group benchmarking and strategic planning purposes.