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The art of managing the "tough talk" media interview

Date: March 20 2012

TORONTO, March 20, 2012 /CNW/ - Have you prepared your spokesperson for hard-hitting interviews? For communicators, preparing spokespeople for "tough" interviews may be a challenge, but one that can be conquered with the right strategies and techniques.
IABC/Toronto presents a twist to conventional media relations. Ken Evans, Senior VP, APEX Public Relations will lead an interactive evening seminar on how to effectively disarm and turn a potential "deer in the headlights" scenario into a victory lap by taking a non-conventional approach.
During this session, the presenter will:
  • Reveal new interview management strategies and theories
  • Outline specific techniques relevant for preparing spokespeople for difficult interviews
  • Share video clips of best and worst media interview practices
  • Conduct an interview simulation with the audience
When:         Tuesday, March 27, 2012, 6pm - 8pm
Where:         Marriott Downtown Eaton Centre Hotel
525 Bay Street, Toronto, ON
Speaker: Ken Evans isSenior Vice President at APEX Public Relations. He isaseasoned corporate communications specialist and media trainer who has worked with a diverse range of communicators — from reality TV hosts to several of Canada's top 100 CEOs. An 11-year veteran of APEX, Ken leads the agency's corporate communications and training divisions, working with individual leaders and corporations in enhancing their business development and reputations through strategic public relations.
IABC/Toronto's professional development series are made possible through the generous sponsorship of CNW Group.

About IABC/Toronto:
With more than 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 16,500 business communication professionals, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. Website:

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