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Apple: The Inside Story - Summary

Date: August 12 2005
By:
Not enough time to read the latest books? Enjoy these three reviews and catch up on the industry buzz.

 

Apple is the pioneer of the Information Age, having paved the way for many of the technical innovations the world presently takes for granted. Now because of mismanagement and wasted opportunities, the company is barely surviving as it clings to a mere 3.7 percent of the market it helped to create. Apple is a detailed study of the company´s turbulent history that exposes the good, the bad, the embarrassing, and the petty, to provide the definitive answer to what happened to Apple Computer and why.

Click here for the 300 word review.
Click here for the 600 word review.
Click here for the entire review.
Upgrade to GOLD or SILVER Membership to access to the rest of this review along with the entire BBR library.


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