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Multifamily Industry Report Card Now Available at CallSource
Date: December 17 2010
Westlake Village, Calif. – December 17, 2010 – CallSource(®), the multifamily industry’s leading provider of skill and compliance training, call tracking and recording, lead management and performance analytics, today announced the availability of its Q3, 2010 Telephone Performance Analysis (TPA) Industry Report Card.
Published quarterly, the Industry Report Card is designed to provide an objective report on how effectively leasing professionals across the industry are answering telephone leads. The findings in the current issue are based on the review of 85,155 calls spanning 1,445 communities nationwide. Each call is reviewed using a survey of best practices created by industry professionals with a combined total of more than 150 years experience in successful ownership, management, and operation of apartment communities.
Among the survey findings:
• Only 33% of reviewed calls from qualified apartment seekers were converted to appointments.
• 4,386 appointment-setting opportunities were missed.
• 1,097 fewer leases were written as a result.
• Total lease revenue lost by these communities: $12,948,653.*
*Total lost revenue based on industry averages.
“This report reflects the ongoing trend of revenue losses that continue to impact the multifamily industry,” states Jerry Feldman, CallSource CEO. “This erosion in revenue is directly connected to an industry-wide problem among leasing professionals – the lack of the skills necessary to set a higher percentage of appointments and close a higher percentage of leases," he adds.
CallSource’s Industry Report Card (IRC) is published quarterly. For a free copy of the Q3, 2010 IRC, click here or contact a CallSource advisor at: (800) 500-4433.
CallSource has evaluated literally millions of calls. We’ve helped companies across the U.S. and Canada make critical, information-based decisions resulting in increased ROI, enhanced employee performance, and improved resident retention. With carrier-class networks in Burbank and Chicago, CallSource manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 business locations.
Celebrating its 20th year, CallSource delivers Results(SM). This groundbreaking system goes beyond call tracking and reporting to combine eLearning with continuous monitoring of telephone performance. Results is the only solution to integrate metrics, analytics, and interactive learning. In addition, it provides targeted, individualized training and feedback to improve your leasing and retention results every month.