MAGAZINE INDUSTRY LAUNCHES MENTORING PROGRAM USING MENTOR SCOUT TECHNOLOGY

Honolulu, HI March 30, 2006 - Mentor Scout, a division of Nobscot Corporation and a leader in mentoring program software, today announced that the Magazine Publishers of America has chosen Mentor Scout to automate its new mentoring program. MPA, the industry association for consumer magazines, will use the mentoring program to further its diversity efforts.

MPA's industry-wide mentoring program will serve as an industry-specific educational resource and will foster career growth for both mentors and proteges via the paring of entry, experienced and mid-career professionals with peer, skip-level and senior professionals.  Mentees will gain an increased understanding of the magazine industry, receive guidance and advice, and acquire access to networks and other resources.  Shaunice Hawkins, Director of Diversity Development, MPA, stated, "The primary goal of MPA's mentoring program, Magazine Mentoring Exchange, is to reduce turnover and improve retention. Studies have shown that mentoring programs promote higher job satisfaction, increased production levels, and a better alignment with an organization's goals and mission. Utilizing the Mentor Scout technology will allow us to reach our goal in a more efficient, user-friendly way."

Bruce H. Daly, President of Mentor Scout, applauded MPA's embracing of mentoring as part of their diversity initiatives.  "Mentoring opportunities for MPA's diverse membership is good news for the magazine industry. Both newcomers and more experienced members will benefit from connecting with others in the industry with generational, cultural and regional differences. We at Mentor Scout are excited to facilitate this effort."

Mentor Scout is a web based mentoring program that assists organization in automating the mentor matching process. Leading companies use the program to match mentors, or senior employees, with personnel who may be either new to their positions or high potential, fast track employees.  Mentor Scout is also used to match employees for peer networking and knowledge transfer.

About MPA
Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC. Information on MPA's diversity-related programming is available online at www.magazine.org/diversity.

About Mentor Scout
Mentor Scout is a division of Nobscot Corporation, the pioneer in exit interview management software.  The Mentor Scout division provides matching automation software and support for corporate and organizational mentoring, networking and knowledge management programs.  More information is available on Mentor Scout's website at http://www.mentorscout.com.

CONTACT: Mark Robbins
Phone: 808-263-3800
Email: mrobbins@nobscot.com