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HR InTouch Simplifies Benefit Enrollment & Employee Communication

Date: September 5 2012

Charleston, S.C. – September 5, 2012 – Benefitfocus, the nation’s leading provider of healthcare and benefits technology, today announced that Lithia Motors, Inc. has selected BENEFITFOCUS HR InTouch™ to simplify benefits management and employee communication. The Oregon-based automotive retailer currently has 85 locations throughout the Midwest and West regions.

With more than 4,500 employees spread across eleven states, Lithia sought a solution that would give them the ability to deliver personalized messaging to a diverse workforce around healthcare and benefits enrollment. HR InTouch allows Lithia to tailor messaging for specific groups as well as set “to-do lists” for each employee to complete during benefit enrollment.

“We chose Benefitfocus for the system’s flexibility as well as the ease of configuration,” stated Emily Perry, Benefits Manager at Lithia Motors. “HR InTouch provides the comprehensive and customized reporting we need to efficiently manage benefit enrollment and makes communicating healthcare and benefit information to our employees in multiple locations almost effortless.”

HR InTouch gives Lithia employees a single, centralized portal they can conveniently access from any web-enabled device to explore plan options and enroll in their benefits. The portal’s intuitive enrollment workflow engages employees with educational videos and plan comparison tools, creating an enjoyable enrollment experience as well as a more informed workforce.

“Lithia’s strong company culture drives their employees to deliver exceptional service, providing their customers with an honest and simple buying experience,” said Shawn Jenkins, President and CEO of Benefitfocus. “Centering our culture on design and engineering creates the ultimate consumer experience. Companies like Lithia are looking to provide their employees with that level of convenience when it comes to benefits.”

About Benefitfocus

Benefitfocus is the largest benefits technology provider in the U.S. More than 17 million consumers, 300,000 employers and 60,000 brokers use our cloud-based platform to shop, enroll, manage and exchange all their benefits in one place. From consumer engagement and education to enrollment, communication and billing, Benefitfocus is helping companies find a better way to manage their benefits. For more information, visit Benefitfocus – All Your Benefits. One Place.

About Lithia Motors, Inc.

Lithia Motors, Inc. is the ninth largest automotive retailer in the United States. Lithia sells 27 brands of new and all brands of used vehicles at 85 stores, which are located in 11 states. Lithia also arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations.

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