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GSMI's Social Media Strategies Summit, Chicago Announces Dell, IBM & Technorati Speakers


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Date: December 20 2012

December 20, 2012 - San Diego, CA - The Global Strategic Management Institute (GSMI) is excited to announce that the Social Media Strategies Summit, Chicago will be returning to Chicago this April 23 and 24th at the Hard Rock Hotel. About to begin it’s fourth year with successful events throughout the US and in the UK, SMSS aims to educate social media professionals on emerging strategies, the latest social tools, and insights from successful social media marketing campaigns.

SMSS – Chicago is excited to announce new speakers just recently added to the speaker line-up!

Liz Brown Bullock, Director of Social Media and Community at Dell will be presenting on the “Internal Collaboration” track about creating brand and employment ambassadors through social media channels. In her current role, Liz focuses on embedding social media within the organization, activating customer-connected employees and operationalizing Dell’s social enterprise.  Liz is also a senior leader within Dell’s central social media team focused on strategy, governance, best practices, measurement and training.  Liz founded and manages Dell’s social media training and certification program (SMaC University) to activate employees to engage online on behalf of Dell.

Ed Brill, Director of Product Management at IBM Social Solutions and Author of Opting In, will be sharing an IBM case study in the Internal Collaboration Track on how organizations can become more successful by becoming a social business. Ed will outline the process of becoming a social business, through organizational commitment, cultural change, the right tools and a strategy for engagement. As Director for Social Business with IBM, Ed has succeeded in elevating IBM's expertise and reputation in brand and product management. He has constantly innovated in both marketplace strategy and product execution. Committed to understanding the global marketplace, Ed has visited IBM customers in over forty countries, and is a frequent speaker at IBM and industry events worldwide.

Shani Higgins, CEO of Technorati will be delivering the closing keynote on April 24th on “The 2013 Digital Outlook - The Point of Connection: How Brands are Activating Consumers at the Points of Greatest Influence.”  In this session, Technorati Media will present key actionable learnings from their 2013 Digital Influence Report, an in depth multi-target survey examining the relationships between brands, consumers, and influencers across various social technologies and platforms. Under Shani’s leadership, Technorati Media’s network was launched in June of 2008 and has since become the largest social media advertising network, with more than 3,000 sites and a US reach of 183 million. Shani was a driving force behind the Technorati Media acquisition of SV Moms in 2010 and BlogCritics in 2008, and directed the development of the Technorati Media Exchange– the first private exchange for brand-safe independent and socially engaging publishers– launched in April 2011.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:

 GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training
sessions that combine rich learning environments with the
opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.  More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: www.gsmiweb.com.