Portland, Ore., October 22, 2012 — Leading digital gift card provider Giftango Corporation today announces a partnership with Burger King Worldwide (NYSE: BKW), the world’s second largest fast food hamburger restaurant chain, to launch the BK® digital gift card program. Soon customers will be able to redeem their BK® Crown Card from web-enabled mobile devices, including iOS 6 and Android phones, at participating BURGER KING® restaurants in the United States. Digital gift cards – called BK® eGifts – are available through a variety of channels including BK.com and are delivered to the recipient through email, SMS text or as a Facebook wall post.
“BURGER KING® brand has a proactive approach to social media and promotions,” said David Nelsen, CEO of Giftango. “In addition to launching digital gift cards on the BK.com website, we are introducing the new digital gift card to a variety of our channel partners, launching promotions, managing store fulfillment of plastic cards, and serving as a sales partner with Burger King Worldwide. We are pleased to be launching a truly comprehensive program for gift card sales, promotions and fulfillment with BURGER KING® brand.”
BK® Crown Cards and BK® eGifts can be purchased at BK.com. Purchasers may choose to have the digital gift delivered instantly or have the card delivered on a specified date. Digital cards may be displayed from mobile or printed and redeemed as a physical version of the digital card.
Giftango Corporation, founded in 2005, has redefined gifting with their innovative delivery of digital eGift Cards to email, mobile phones and Facebook. Merchants utilize the Giftango platform to power e-commerce sales, a wide variety of promotions, and distribution through Channel Partners.
Giftango's Channel Partner solutions give business-to-business and direct-to-consumer companies the ability to add eGift Card fulfillment to their existing user interface for a wide variety of national brands. Giftango is integrated with over twenty gift card processors and has patent-pending technology. Giftango delivers digital eGift products across more processors and brands than any competitor in the market. For more information about Giftango, please visit http://www.giftango.com
ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING®
(NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®
, the BURGER KING®
system operates in over 12,600 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 94 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com
or follow us on Facebook
Android is a trademark of Google Inc. All other trademarks are the property of their respective owners.