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Benetrends Appoints Joe Bourdow to the Advisory Board


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Date: December 11 2012

NORTH WALES, Pa. (PRWEB) December 11, 2012
Benetrends announces the appointment of Joe Bourdow to the company Advisory Board. Bourdow brings nearly forty years of experience in franchising, advertising sales and broadcasting.

"We are very pleased with the addition of Mr. Bourdow to the Board as he brings a wealth of knowledge and experience, which will provide the Company with valuable guidance as we continue to grow,” said Mr. Rocco Fiorentino, Chief Executive Officer.

Bourdow led Cox Enterprises subsidiary Valpak Direct Marketing Systems, Inc. as President through fourteen years of record growth helping to drive system-wide revenues to well over $400 million in advertising sales and to a position as one of America’s most admired franchise systems.

Prior to joining Cox in 1991, Joe was a Multi-Unit Valpak Franchisee for 14 years developing early Valpak operations in Virginia, West Virginia, Ohio and Tennessee as well as an early developer of multiple Fastsigns retail sign shop franchises in the Richmond, Virginia area.

Bourdow is a graduate of the University of Virginia where he earned a BA in American History. He holds the Certified Franchise Executive (“CFE”) designation from the International Franchise Association.

Bourdow is currently in his second term on the Board of Directors of the International Franchise Association and the Board of Directors at NOVA Southeastern University Franchise Institute. He speaks and writes frequently on franchising including a long time role as instructor in the “Principles of Franchise Management,” for the ICFE. In February, he was elected Chairman of the IFA Education Foundation Diversity Institute and sits on the Foundation’s Executive Committee.

About Benetrends:

Benetrends is the authority in franchise and small business financing, and is acclaimed for its Rainmaker Plan that enables entrepreneurs to use their qualified retirement plan to purchase, or recapitalize a business or franchise, tax deferred and penalty free. Benetrends originated 401(k)/IRA rollover funding helping over 10,000 entrepreneurs in the last 30 years. Benetrends provides a comprehensive suite of small business solutions including SBA Loans, Securities Backed Lines of Credit, Equipment Leasing, Commercial Insurance, Individual and Group Healthcare, Payroll Services and more. http://www.benetrends.com Connect with Benetrends on Facebook, Twitter, YouTube or LinkedIn.



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