I never cease to be amazed at how overwhelmed people get when trying to understand social media. Albeit it is a new "beast" in the world of marketing that can be rather intimidating if you don't understand a few basic principles. I suppose that i... more...

Social media is marketing, plain and simple. Whether you are marketing yourself to your closest connections or your corporation to the masses – it is all PR. From this perspective you would think that integrating social media into your organizati... more...

Remember the days where your adrenaline began to surge and your inhibition went out the window with the simple phrase "blue light special on aisle..." Truth be told... neither do I, but I am well aware of the success this marketing... more...

Tweet-ely-dee... tweet-ely-huh...?? I often hear this question: what is the point of twitter? How can a string of words less than 140 characters long do anything to build my business? Isn't this just meaningless chatter? To understand the business im... more...

I love being social on social media sites. From Facebook to Twitter, Govloop or LinkedIn, I enjoy staying in touch and reading about happenings in the world. However, recently I have noticed a few personalities emerge that make this experience les... more...

With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message?Last w... more...

If you are reading this you are no stranger to blogs. You have probably heard the term more times than you can count, have read more than your fair share, and maybe even have your own online novel collecting “dust” in cyberspace. E... more...

The retail sector is an incredibly important part of the modern economy – but it is also one of the most complex and idiosyncratic. Retailers typically employ a highly fluid, relatively young and extremely diverse workforce, which can pose many... more...

I am proud to announce two changes that we have made within the Qualigence organization effective immediately.  Many members of my team have gone above and beyond as we continue our primary focus on providing our clients with a level more » http://qu... more...

As we head into the first long weekend of the summer, I’m thinking about the disconnect between our collective anticipation of a vacation day and the reason we have that day off.  Memorial Day – a day to plant the tomatoes, go to cookouts... more...