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Book: Internal Communications - Insights, Practices and Models (Sage, 2012)

Posted by K Verghese (, Aniisu at Monday, 01/28/2013 3:03 am
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3.1 from 39 votes
Book Launch – Press Release
“Internal Communications – Insights, Practices and Models” launched
India’s First Internal Communications Book Features Practical Advice and Resources for Results Driven Communicators and Leaders
Acclaimed internal communications thought leader, blogger and trainer Aniisu K Verghese has authored and launched a book - Internal Communications – Insights, Practices and Models for leaders, practitioners, academics and communication students who seek fresh perspectives and practical knowledge on the function.
The book which covers among other topics internal communications basics, measurement, career management tips, team building, internal social media integration, message creation and leadership communication is the first of its kind in the region.
Internal communications, a sub-function of corporate communications is crucial for the success of any organization. According to the recently concluded 7th Generally Accepted Practices (GAP) study the area of internal communications is experiencing expansion. In addition to growth in social media the public relations and communications field is experiencing growth in the areas of Internal Communications, up from 47% to 58% of respondents have taken on responsibility over the last two years.
Says Aniisu K Verghese, “With the growing war for talent, increased job opportunities and globalization, internal communications is the glue that can keeps staff together, aligns employees to the strategy and enhances the employer brand from within. With effective internal communications organizations can build pattern and predictability which reassures employees, guide leadership, and maximize the potential of all stakeholders. I believe this book will serve as the ubiquitous Swiss Army knife for practitioners and leaders globally who are keen to leverage inclusive internal communications as part of their strategy to understand staff, improve employee engagement and build lasting culture”.
A recent Goldman Sachs study reveals that the Indian workforce is likely to add more than 110 million people by 2020. With this significant increase in working population, there needs to be a considerable focus on internal communication practices for organizational certainty. According to Watson Wyatt’s Communication Return on Investment (ROI) Study, a significant improvement in communications effectiveness is associated with a nearly 20 per cent increase in a company’s market value. Also, companies that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
This further reiterates the need for greater focus on internal communications, the gap this book attempts to cover. This book provides insights that will help practitioners manage the function and benchmark against global trends.
Along with ground-up viewpoints, easy to implement ideas and simple templates for leaders and communicators across all industries, the book articulates proven communication strategies and skills practitioners need to create strategic internal communication plans and campaigns, messaging for employees, insights to instill organizational certainty and change, chart careers and drive business outcomes.
“As a faculty at leading B-schools in the country I have often realized that internal communications isn’t discussed as much as other marketing and communication functions such as public relations or branding. I am hopeful that this book will elevate awareness about the domain and provide it the spotlight it deserves”, believes Aniisu.
The author shares a model for effective internal communications that emphasizes alignment to goals, inclusiveness of stakeholders and measurement of communications. Readers can benefit from templates and easy to refer checklists to implement internal communications solutions at the workplace. The book includes first-in-kind internal communications research done in India among practitioners and leaders and provides rich insights to elevate thinking and impact of internal communications.
The book can be purchased online at: (For India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka) (Rest of the world)
Aniisu K. Verghese is an internal communication expert, career coach and author and has over thirteen years of experience in the evolving internal communications domain with leading IT, financial services and consulting organizations. Aniisu is the author of – Internal Communications – Insights, Practices and Models (Sage Publications, 2012).
He managed key internal communication assignments with Fidelity, Accenture and i-flex solutions including the launch and management of corporate intranets, publishing company employee newsletters, coaching senior leadership, leading internal brand campaigns as well as crafting effective corporate social responsibility communication that improved employee engagement. Aniisu often shares expert media commentary and perspectives on culture, social media, employee and leadership communications.
He is the Vice-President – Finance, South India Chapter – International Association of Business Communicators (IABC), 2010-2012 and served as an elite panelist who evaluated and shortlisted Asia Pacific entries for the 2012 IABC’s Gold Quill Awards. He currently serves as the India Internal Communications Lead for a global IT services firm. More information about Aniisu’s is available on his Linkedin page, his website and on his blog

About SAGE Publications:
SAGE Publications is an independent international publisher of journals, books, and electronic media. SAGE is a quality publisher of topical debates in all areas of the social sciences as well as contemporary business books. Founded in 1981, SAGE India is known for its commitment to quality and innovation and is a leader in its chosen scholarly, educational, and professional markets.

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