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How Is Your Organization Going Digital?


Posted by Neher, Krista at Friday, 10/05/2012 5:18 pm
 
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A few months ago I had the pleasure of hearing Bob McDonald, the CEO of Procter and Gamble, talk about how P&G is “going digital”. Organizations of all sizes, shapes and industries are beginning to embrace social media and digital marketing.

Many organizations are beginning to realize that social media and digital communications are vital to their long-term success, but getting the organization up to date can be an issue.

How will you increase the digital IQ of your organization?
As digital and social media are becoming the status quo in organization operations, how is your organization getting up to date? The reality is that technology changes faster than it used to, which means that people must change and adapt faster than they used to.

In this new landscape it is more important than ever for businesses to have a plan to increase the digital IQ of their organization.

What is your plan?

A typical plan involves social media training for the organization. This is important to level-set and make sure that everyone is on the same page. It is also key to have a social media policy to set expectations with your organization.

Does Your Plan Go To The Top?
One of the biggest challenges with step-changing the digital IQ of an organization is to make sure that the knowledge goes all the way to the top. One of the top things that social media enthusiasts and marketers complain about is that their leadership doesn’t “get it”.

In some cases the issue isn’t one of a knowledge difference but one of strategic dis-alignment, but in many cases leadership in an organization doesn’t fully understand digital and social media to the same extent as the rest of their organization.

Executive social media training is key to aligning the knowledge levels throughout the organization. Many of the top complaints of social media practitioners is that the people at the top of the organization don’t have a strategic knowledge of social media.

While they might not want to use social media, they do need to understand how social media impacts their organization so that they can make the best decisions.

Start with an Assessment
When we provide social media training we start with a Digital IQ Test to assess the current knowledge level of an organization and build a training plan. Understand where the organization is now so that you can understand where there are gaps and where to focus your efforts.

Build A Plan
After the assessment build a plan to move your organization from where they are to where they should be. Align on the learning objectives up-front and determine who is best equipped to deliver the training. The solution is often much more than just training – it includes creating a learning and knowledge-sharing environment.


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