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Why Your Employees Need Gamification

Posted by Bator, David at Tuesday, 07/24/2012 10:35 am
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From badges and points, to leaderboards and levels, there are many ways to introduce game elements to the workplace. But gamification is much more than play. For measurable results it must provide Social recognition.

Psychologist Abraham Maslow recognized this as a fundamental human need over 70 years ago, as seen in his paper, A Theory of Human Motivation. He concluded that esteem, appreciation, praise and respect are the necessary motivational factors in striving for growth.

Game designers get this. Organizations must embrace it. Whether you're leaning towards gamification for your employees or are looking more broadly at social recognition, I encourage you to read our white paper on the impact these strategies can have on employee engagement.