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HR.communication September 2007 Newsletter

Date: September 21 2007

September 2007 Issue
In this issue
Social Networking
Online Advertising
All About You
All About Us
High Performers
The Latest and Greatest
Debbie's blog

Pamela Moir ,
Regional Sales Associate,
877.472.6648 ext. 136

Please be sure to add Pam
to your network of contacts at:


I hope you all had a fantastic summer and are enjoying the anticipation and thrill that seems to come along with the cooler weather and falling leaves. The HR industry is certainly abuzz as seasonal hiring begins in the retail industries and part-time jobs open up as kids return to school.

Here at we're busy - and excited - for our big Employers of Excellence National Conference 2007. Once again it's being held at the fabulous Red Rock Casino Resort Spa and we hope you are one of the many HR solutions providers we'll see there from October 22nd - 24th!

I know it's hard sometimes to figure out which tradeshows to attend. Most of us flock to SHRM but in many cases, real results come from quality not quantity. It isn't always easy to stand out in a crowd and the quick follow-up after events, require a massive sales force that sometimes isn't always there. The real return on investment doesn't come from how many cards you gather, it really comes down to how many sales you make. Just another factor to think about as tradeshow planning begins for 2008 ...

Happy September!

Ask me how you can participate in our first virtual conference for free or click here for more details

Pam joined the family in February this year, and has since been promoted to Regional Sales Representative.  She loves the relationship building aspect of her job, as well as, stimulating new business and helping her clients realize the value of becoming involved with our online community.  

Rita Jackson ,
Regional Director,
877.472.6648 ext. 137

Please be sure to add Rita to your network of contacts

If you've ever had the opportunity to meet Rita in person, you're probably well aware of her energy, positive attitude and exceptional singing talent! Since joining in 2003, Rita has continued to awe us with her dedication to outstanding customer service and ability to turn clients into friends.


It seems that every time you turn on the television, radio or open a newspaper these days all you hear about is how social networking websites are costing employers billions of dollars in lost productivity. But savvy marketers - and companies - are quickly learning that social networking is not their worst enemy but their best friend.
read more

For many marketers online advertising - banner ads, button ads, pop-unders, pop-unders - are seen as an exercise in branding. We stretch our creative muscles just enough to let online visitors recognize our logo, our name and, ideally, what we do. But just like exercise, most of us get some snazzy new running shoes, jump on the treadmill and despite the best of intentions, fall off the wagon and quickly return to our couch potato ways. But what if we changed the way we thought about online advertising and kept on running? read more

How much of your marketing budget is spent on online advertising?

1% to 9%
10% to 24%
25% to 49%
50% to 74%
75% to 100%

Click here to participate

Stay tuned for next month's newsletter for the results. It's a great way to see what your peers in the HR solutions community are up to.

Last month we asked you if you had ever participated in a virtual event and the results are in:

Yes - 57.1%
No - 42.9%

It's interesting to see that the results are almost evenly split. With more and more remote employees and more and more of us too busy to get out of the office for lunch - never mind a day - we anticipate seeing a lot more attendance at virtual events in the future. If you're interested in a list of upcoming HR virtual events then click here for details.

The community of HR professionals and industry leaders is growing all the time. Check out our website traffic numbers from August:

New members- 4,342
Unique visitors- 142,821
Page views- 2,900,491
Number of ad impressions delivered - 1,588,851


Want the inside scoop on how HR solutions providers are seeing success with advertising? Check out our top performing advertisers and sponsors from last month:

Top Performing email-
8/22 - Jacob Fleming - CTR 8.54%

Top Performing Online Ad:
Payscale Skyscraper - CTR .48%

Top Performing Webcast: Payscale - How to Strike a Better Deal: Fearless Negotiations for HR Professionals with 520 registrants.


Here's what you need to know about what's happening at's Premier Membership now includes some fantastic benefits including free access to DDI's OPAL and the entire video libraries from both Fifty Lessons and AthenaOnline. It's a great way to keep any company's leaders inspired and motivated!

Create your own network on and connect your company with clients and prospects. It's an easy way to showcase your products and services while keeping your audience up-to-date on new developments and trends.'s blogs are taking off! Our member blogs are quickly becoming one of the most trafficked areas of our site. If you're not already blogging on, then what are you waiting for?

We're continuing work on our new Buyer's Guide. Stay tuned for more information on how to put your products and services in front of 150,000 HR decision-makers.

Don't forget to tell me what's happening with your organization! If you've got news you want to share with your peers in the HR solutions industry give me a call at 1-877-472-6648 or email me at

Forward this newsletter to a friend or colleague


Sign up for HR.communications newsletter here if you were not the original recipient of this email.

Check out Debbie McGrath's blog on for all the latest news on everything from job boards and outsourcing to industry mergers and promotions.

For more information on our services click here


Copyright 2007, Limited, 124 Wellington Street East, Aurora, Ontario, Canada, L4G 1J1

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