A New Way to Rethink Recruiting and Retaining Top Talent
Date:
January 16, 2008 at 11:00 - 12:00 PM ET
Description
Branding is just as important today in attracting and retaining top employees as it is for attracting and retaining customers. But are there mechanisms that can be applied from consumer branding to do this? Examining HR through the branding lens provides the answer. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your employment branding approach that leverages your true cultural identity and drives internal and external recruiting and retention success for your company
Who Should Participate
Individuals overseeing company-wide HR strategies
Individuals facing challenges in finding new ways to recruit top talent
Individuals who want to rethink HR
Individuals wishing to take HR beyond traditional conventions
Extra Learning Material
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Recommended Resources
For those of you interested in related materials, HR.Com webcasts and articles with a similar focus can be located on the HR.com site by using the search function.
What You Will Learn
Insights into the power of employment branding
How to think like a brand manager from the HR perspective
How to build and organize HR branding efforts
How to determine the right person to lead company-wide employment branding
How other organizations have incorporated employment branding
Sponsored by
Sponsored by
Kenexa® provides comprehensive talent management solutions focused on hiring and retaining a productive workforce. Complemented by an extensive service offering including outsourcing and consulting, Kenexa's award-winning suite of web-based applications automates the entire employee lifecycle.
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