Your human resources community for knowledge, expertise and resources.

Guests online: 930 | Members online: 120 | Home | Sitemap | Advertise

Welcome to HR.com

Advertise Here

Finished

Currently 4.8/5 Stars.
1
2
3
4
5

4.8 rating from 5 votes

Print | Forward | Comments | Bookmark

Topic:

Audience-Centric Communication Planning

	Date:	September 21, 2007 at 11:00 - 12:00 PM ET

Description

Communicators can produce more effective and meaningful employee communications by developing a deeper understanding of their audiences. Learn the essential tools for developing targeted employee communications designed to meet the specific needs and concerns of various internal audiences.

In this interactive webinar, Bonfire’s co-founder and chief executive, Gordon Rudow, will share a unique methodology for building highly customized strategic communication campaigns.

The 60-minute webinar will focus on key models and processes, as well as outcomes and deliverables, illuminating key lessons learned from Bonfire’s award-winning work. Gordon will walk participants through the six lenses of audience-centric design and address critical communication and engagement challenges.

This comprehensive approach employs a facilitated and collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for leading companies such as Gap Inc., Starbucks, Oracle, and Genentech.

Who Should Participate

HR Executives
HR Directors and Managers
Communication Executives
Internal Communication Directors and Managers

Extra Learning Material

All Registered HR.com members are also eligible for:

A copy of the Power Points presented in this presentation. These are available before and after the presentation.
A Real Media file of the presentation. This file can be downloaded to your iPod or MP3 player after the presentation.
Access to more than 400 podcasts with HR Gurus and Industry Leaders (downloadable files available 24 hours after the live broadcast)as well as access to our blogs, polls, surveys, 25,000+ article library, Business Book Reviews and so much more!

Recommended Resources

The presentation on Bonfire’s unique audience-centric communication planning methodology can serve as a workbook during and after the session for those wanting to take notes and further explore their own communication challenges.
Thinking models and mapping exercises promote a collaborative method for brainstorming and problem solving.

What You Will Learn

The basics of the six-lens, audience-centric communication planning methodology
How to integrate thinking models from change management, learning, and communications design
How to discover new ways of identifying and meeting the needs and preferences of your audiences and key stakeholders
An understanding of how to build multi-dimensional campaigns that sustain mindshare and momentum, driving the necessary behavior change on key corporate priorities

Sponsored by

Sponsored by

Bonfire Communications is an organizational communications agency specializing in employee engagement and strategy implementation. The agency helps companies drive conversation and behavior change to implement critical business initiatives, using a unique audience-centric approach. Bonfire’s goal is to help organizations and communities become more passionate, connected and effective. By integrating strategy development and change management with award-winning design and creative media, Bonfire has crafted some of the most effective communication campaigns in the business. The agency’s client roster includes names such as Gap Inc., Starbucks, Oracle, and Genentech. Learn more about Bonfire at: http://www.bonfirecommunications.com.

Presented by


		Gordon Rudow View Profile

Who is Eligible

This webcast is available to all registered HR.com members for free. You are currently not logged in.

Click the button to access this webcast. Archives, MP3 and PowerPoint slides are available to all registered HR.com members.

What is Required to Attend

Participants in the live webcast will need access to a computer connected to the Internet. HR.com highly recommends you test your computer in advance of the webcasts.

Once you register for the webcasts, full login instructions will be sent to you 24 hours and 1 hour prior to going live. You must run the system test to ensure you can access the session.

Did you know that each one-hour live webcast and archives (archives after May 1, 2009 only) is submitted to qualify for HR Certification Institute recertification credits? You can get your PHR, SPHR, GPHR and credits all without ever leaving your desk. We know how busy today's successful HR professionals are, which is why we're committed to delivering the best education to you in an easy and entertaining format. For more information about certification or recertification, please visit the HR Certification Institute homepage at www.hrci.org

"The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met HR Certification Institute’s criteria to be pre-approved for recertification credit."

Advertise Here

Events

February 3 2010

Organizational inclusion: What is it, and why should we care about it?

January 28 2010

The 3 Pillars of Integrated Talent Management: Goals, Performance, and Compensation

January 28 2010

Online Onboarding - Building a Business Case

MORE